Backwording Your Favorite Domain
Rudy Hernandez — March 12, 2008 — Pop Culture
References: logistiklabs.blogspot
Can't afford a million-dollar premium domain name?
Why not own the next best thing, the reverse spelling of it. It's called Backwording and it's the newest domaining phenomenon that is changing the landscape of the Internet. The concept is simple: register the backward spelling of premium domain name to create an alternative website associated with that given domain. Rumor has it that some big corporations are using this as a new marketing technique. Example: Reverse the way you think about vacations, visit snoitacaV.com.
Why not own the next best thing, the reverse spelling of it. It's called Backwording and it's the newest domaining phenomenon that is changing the landscape of the Internet. The concept is simple: register the backward spelling of premium domain name to create an alternative website associated with that given domain. Rumor has it that some big corporations are using this as a new marketing technique. Example: Reverse the way you think about vacations, visit snoitacaV.com.
Trend Themes
1. Backwording - The concept of registering the backward spelling of premium domain names to create alternative websites is gaining traction, creating opportunities for marketers to reach customers in surprising ways.
2. Alternative Domains - The rise of backwording is leading to the creation of alternative domains that can provide surprising branding opportunities to firms seeking to stand out in a crowded field of competitors.
3. Creative Web Marketing - Backwording is just one example of the way in which marketers are becoming more creative with the ways in which they use the web to reach customers and generate buzz about their products and services.
Industry Implications
1. Domain Name Registration - The rise of backwording is creating opportunities for businesses in the domain name registration industry to provide alternative domain names and registration services to customers seeking creative marketing options.
2. Web Design - As backwording gains popularity, web designers and firms specializing in digital marketing will find themselves in greater demand by businesses seeking to create alternative websites for their brands.
3. Brand Management - Backwording is just one example of the ways in which brand managers can create buzz and generate interest in their brands, providing opportunities for firms specializing in brand management and marketing to provide innovative solutions to their clients.
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