'Broody' Lets Entrepreneurs Test Wording with Audiences
Michael Hemsworth — February 26, 2020 — Business
Knowing what wording to use when trying to develop a new business or idea can be tricky, so 'Broody' is positioned as a tool that will maximize the capabilities of entrepreneurs. The website works by allowing users to submit two phrases that could include product names or taglines which will then be provided to the community. Users can have their say with which option they prefer, while also allowing them to suggest improvements that could be made.
'Broody' acts as a simple yet highly effective market research tool for professionals that will help them to get their copy right the first time instead of needing to make changes down the road. The phrases that are submitted are anonymously provided to users to ensure unbiased responses as much as possible.
'Broody' acts as a simple yet highly effective market research tool for professionals that will help them to get their copy right the first time instead of needing to make changes down the road. The phrases that are submitted are anonymously provided to users to ensure unbiased responses as much as possible.
Trend Themes
1. Crowdsourced Copy Testing - Developing new business ideas can be made easier with platforms like 'Broody' that allow entrepreneurs to test their copy with a community of users.
2. Real-time Feedback Platforms - 'Broody' offers professionals a way to receive instant feedback on their wording choices, helping them make informed decisions and iterate quickly.
3. Anonymous Market Research - 'Broody' provides professionals with unbiased responses by ensuring that user feedback is given anonymously, allowing for honest and objective opinions.
Industry Implications
1. Marketing and Advertising - Platforms like 'Broody' create disruptive innovation opportunities in the marketing and advertising industry by revolutionizing the way businesses test and refine their copy.
2. Product Development - 'Broody' offers entrepreneurs a valuable tool in the product development industry by providing real-time feedback on potential names and taglines, facilitating quick iterations.
3. Market Research - The 'Broody' platform disrupts the market research industry by providing a crowdsourced approach to gathering feedback, allowing professionals to gain insights faster and more affordably.
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