Broody Lets You Test Your Startup's Wording Using a Preview Audience
Grace Mahas — February 25, 2020 — Business
Broody is a new platform that allows entrepreneurs to test out various wording formats with a preview audience before launching. Broody will help users feel more confident in their messaging, a key factor in converting leads.
The website allows users to submit two phrases (i.e. a tagline, product name, book title, subject lines) and additional contexts such as the audience or goal. These two options are reviewed by other users who are also able to suggest possible improvements. Users will be able to review the polling results and comments from the "brood" on how to further improve your options.
Currently, Broody is in its beta testing phase is allowing early users free access.
Image Credit: Broody
The website allows users to submit two phrases (i.e. a tagline, product name, book title, subject lines) and additional contexts such as the audience or goal. These two options are reviewed by other users who are also able to suggest possible improvements. Users will be able to review the polling results and comments from the "brood" on how to further improve your options.
Currently, Broody is in its beta testing phase is allowing early users free access.
Image Credit: Broody
Trend Themes
1. Crowdsourced Feedback - Broody's platform taps into the power of crowdsourced feedback, providing entrepreneurs with valuable insights and suggestions for improving their wording.
2. Pre-launch Testing - Broody enables startups to test their wording with a preview audience before officially launching, minimizing the risk of messaging misalignment.
3. Confidence Building - By leveraging Broody's platform, entrepreneurs can gain more confidence in their messaging choices, increasing the likelihood of converting leads.
Industry Implications
1. Marketing and Advertising - Broody's platform offers a valuable tool for marketers to refine the messaging of their campaigns and optimize their audience engagement.
2. Startups and Entrepreneurship - Broody caters specifically to startup owners and entrepreneurs, providing them with a cost-effective means of testing and refining their brand wording.
3. Market Research and Consumer Insights - Broody's crowdsourced feedback approach can be leveraged by market research firms and consumer insights teams to gather valuable data on wording preferences and audience perceptions.
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