Costa Coffee's Hot Milkshake Unbelieva-Bar is an Immersive London Pop-Up
Laura McQuarrie — January 29, 2024 — Lifestyle
References: designmynight & twitter
Hot Milkshakes are new on the menu at Costa Coffee and to bring attention to these comforting beverages, Costa Coffee is opening the doors to the Hot Milkshake Unbelieva-Bar. At the immersive pop-up experience in London, ticketholders will get to claim one full-sized Hot Milkshake and have their £10 ticket fee refunded when scanned on entry. A guest's ticket also gives them a chance to win £500.
The decadent Costa Coffee Hot Milkshakes are ready to be sipped in fun flavors like White Chocolate & Strawberry, Chocolate Hazel and Salted Caramel Coffee, which turn a classic chilled treat into something more suitable for the cold days of winter. These remixed milkshakes served hot are layered with light whip and indulgent, texture-rich toppings.
Also on-site, there are facts to learn, games to play and more.
The decadent Costa Coffee Hot Milkshakes are ready to be sipped in fun flavors like White Chocolate & Strawberry, Chocolate Hazel and Salted Caramel Coffee, which turn a classic chilled treat into something more suitable for the cold days of winter. These remixed milkshakes served hot are layered with light whip and indulgent, texture-rich toppings.
Also on-site, there are facts to learn, games to play and more.
Trend Themes
1. Hot Milkshakes - The rising popularity of hot milkshakes as a comforting beverage option during winter presents opportunities for cafes and coffee shops to innovate their menu offerings.
2. Immersive Pop-up Experiences - The concept of immersive pop-up experiences like Costa Coffee's Hot Milkshake Unbelieva-Bar allows brands to engage with customers in a unique and interactive way, creating memorable experiences and driving customer loyalty.
3. Remixed Milkshake Flavors - The introduction of remixed milkshake flavors such as White Chocolate & Strawberry, Chocolate Hazel, and Salted Caramel Coffee presents an opportunity for beverage companies to cater to evolving consumer tastes and preferences.
Industry Implications
1. Cafes and Coffee Shops - Cafes and coffee shops can capitalize on the trend of hot milkshakes by incorporating innovative flavors and toppings, attracting customers looking for a warm and indulgent beverage option during colder months.
2. Hospitality and Events - The immersive pop-up trend, exemplified by Costa Coffee's Hot Milkshake Unbelieva-Bar, presents opportunities for the hospitality and events industry to create unique experiences that attract customers and generate buzz around their brand.
3. Beverage Companies - Beverage companies can leverage the popularity of remixed milkshake flavors to create new product offerings that cater to diverse consumer preferences, driving sales and capturing market share.
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