Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,941 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,941 cutting edge ideas.

Frozen Brownie-Topped Milkshakes

Clean the Sky - Positive Eco Trends & Breakthroughs

The Shake Shack Brownie Batter Hot Cocoa Shake is Hand-Spun

— January 20, 2021 — Lifestyle
The Shake Shack Brownie Batter Hot Cocoa Shake is an ice cold take on the hot wintertime beverage that will provide consumers with an alternative way to enjoy its signature flavor. The milkshake is made with a blend of the brands frozen custard that has brownie batter hot cocoa flavor in the mix, which includes Ghiradelli cocoa. The shake is then topped with a whipped cream along with miniature marshmallows and a brownie brittle to make it a treat that's a true frozen take on hot chocolate.

The Shake Shack Brownie Batter Hot Cocoa Shake is available for purchase now at participating locations across the country for a limited time and is sure to be right at home with the existing options on the menu.

Image Credit: Shake Shack
Trend Themes
1. Frozen Custard-based Milkshakes - Opportunity for dairy and ice cream industries to innovate with unique and customizable flavors to cater to individual taste preferences.
2. Brownie-flavored Beverages - Opportunity for beverage industries to tap into the popular flavor profile of brownie batter and incorporate it into hot and cold beverages beyond traditional hot cocoa.
3. Dessert-inspired Whipped Cream Toppings - Opportunity for food industries to experiment with non-traditional whipped cream toppings by incorporating dessert flavors and toppings to create a unique and indulgent experience.
Industry Implications
1. Fast Food - Opportunity for fast food chains to create limited edition menu items with unique and indulgent flavor profiles to attract customers and boost sales.
2. Beverage - Opportunity for beverage companies to develop innovative and indulgent flavor offerings to cater to the demand for unique and customizable options in the market.
3. Dessert - Opportunity for dessert companies to create new product lines featuring brownie-inspired flavors and toppings to expand their offerings and attract new customers.
3.3
Score
Popularity
Activity
Freshness