Wheat Collection Unveils Cozy Winter Loungewear Line for Holidays
Grace Mahas — December 7, 2023 — Fashion
References: thewheatcollection
Wheat Collection has introduced its latest winter collection, which is all about comfort and style. This collection features an array of cozy loungewear perfect for holiday travels or as thoughtful gifts for family members. The range includes indulgent candles, snug thermals, elegant wraps, and matching sets like the Denver Thermal Mock Neck and Alexandria Sweatpants. Catering to a wide range of sizes, men's clothing is available from S to XXL, and women's from XS to XL, with prices starting at $50.
The story of Wheat Collection is as unique as its offerings. Founded in 2017 by husband and wife duo, Huw Collins and Molly Shaheen, the boutique was born out of a deep appreciation for fashion's transformative power. Collins, known for his role in "Pretty Little Liars," and Shaheen, with her extensive business experience and entrepreneurial flair, wanted to create something distinctive and refined. The inspiration for the name 'Wheat' came during a trip to Paris, where they visited Gabrielle Chanel’s original apartment. Chanel's use of wheat symbols, which she believed brought prosperity and reminded her of her humble beginnings, resonated with the couple. Embracing this symbolism, Wheat Collection was named as a nod to their future aspirations and roots, blending the couple's personal story with their business venture.
The story of Wheat Collection is as unique as its offerings. Founded in 2017 by husband and wife duo, Huw Collins and Molly Shaheen, the boutique was born out of a deep appreciation for fashion's transformative power. Collins, known for his role in "Pretty Little Liars," and Shaheen, with her extensive business experience and entrepreneurial flair, wanted to create something distinctive and refined. The inspiration for the name 'Wheat' came during a trip to Paris, where they visited Gabrielle Chanel’s original apartment. Chanel's use of wheat symbols, which she believed brought prosperity and reminded her of her humble beginnings, resonated with the couple. Embracing this symbolism, Wheat Collection was named as a nod to their future aspirations and roots, blending the couple's personal story with their business venture.
Trend Themes
1. Comfortable Loungewear - The latest winter collection from Wheat Collection focuses on offering cozy and stylish loungewear options perfect for holiday travels or as thoughtful gifts for family members.
2. Wide Range of Sizes - Wheat Collection caters to a diverse group of customers by offering men's clothing from S to XXL and women's clothing from XS to XL, ensuring that there's something for everyone.
3. Personal Storytelling - Wheat Collection's founders, Huw Collins and Molly Shaheen, bring their personal experiences and inspirations into their business venture, creating a unique and refined brand identity.
Industry Implications
1. Fashion Retail - Fashion retailers can innovate by creating comfortable and stylish loungewear options that cater to various sizes and offer personal storytelling elements to connect with customers on a deeper level.
2. Gift Retail - Gift retailers can tap into the trend of offering cozy loungewear as thoughtful gifts, providing a wide range of sizes and incorporating personal storytelling elements to enhance the gifting experience.
3. Personal Branding Services - Personal branding services can help individuals and businesses incorporate personal storytelling into their brand identities, following the example set by Wheat Collection's founders to create a more meaningful connection with customers.
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