Hoola Wave Cream Bronzer Balm is Soft, Blendable & Sets in Place
Laura McQuarrie — April 4, 2025 — Fashion
References: benefitcosmetics & newbeauty
Hoola's powder bronzer with a natural-looking matte finish is been a staple for many beauty consumers after an effortless, sun-kissed glow, and the all-new Hoola Wave Cream Bronzer Balm offers a buttery new version that's sweat-proof, waterproof, and smudge-proof.
"We specifically did not develop a traditional cream Hoola for our next round of Hoola innovation," said Kate Helfrich, senior vice president of global product and service innovation, "Traditional cream formulas can be heavier, more difficult to work with, less blendable, too instantly pigmented and generally less forgiving on skin." This lightweight, buildable bronzer delivers the benefits of Hoola powder bronzer that consumers love, plus a modern refresh from a formula that's especially forgiving and enhanced with skin-caring ingredients. In the balm formula, there's jojoba seed oil, avocado oil, shea butter, and bamboo cellulose fiber for smooth, nourished, conditioned skin.
"We specifically did not develop a traditional cream Hoola for our next round of Hoola innovation," said Kate Helfrich, senior vice president of global product and service innovation, "Traditional cream formulas can be heavier, more difficult to work with, less blendable, too instantly pigmented and generally less forgiving on skin." This lightweight, buildable bronzer delivers the benefits of Hoola powder bronzer that consumers love, plus a modern refresh from a formula that's especially forgiving and enhanced with skin-caring ingredients. In the balm formula, there's jojoba seed oil, avocado oil, shea butter, and bamboo cellulose fiber for smooth, nourished, conditioned skin.
Trend Themes
1. Hybrid Makeup Formulations - Combining the best qualities of powder and cream bronzers, hybrid formulations offer consumers a balanced product that is both easy to apply and durable.
2. Skin-care Infused Cosmetics - The fusion of skincare ingredients like jojoba seed oil and shea butter in cosmetics provides an opportunity to market makeup products that also nourish the skin.
3. Long-lasting Beauty Products - The increasing demand for products that are sweat-proof and smudge-proof signals a shift towards long-lasting makeup that can withstand various conditions.
Industry Implications
1. Cosmetic Industry - Innovations in product formulation are driving growth in the cosmetic industry by introducing versatile and skin-friendlier options for consumers.
2. Personal Care Industry - The integration of skin-caring ingredients in makeup highlights a growing intersection between personal care and beauty products.
3. Sustainable Beauty Industry - Incorporating natural oils and plant-based materials into formulations aligns with consumer preferences for sustainable and eco-friendly makeup solutions.
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