This Honda Jazz Campaign May Bring Families Together
Amelia Roblin — April 4, 2011 — Autos
References: mccann.co.il & adsoftheworld
Motorists around the world are suffering from the rising price of gas, but this Honda Jazz campaign offers one automobile's services as a lower cost conveyance.
The Mccann Erickson advertising agency in Tel Aviv, Israel, has helped to launch print ads for this car manufacturer's cause. One features an adorable little girl, sitting sad and alone on her bed, while a line of text overhead indicates that the six-year-old is estranged from her grandmother because of the expenses associated with gas-guzzling vehicles. The second centers on a 58-year-old grandmother who in turn has not seen her grandchildren in weeks, no thanks to the same issue. Introducing the "most fuel-efficient supermini car" on the market, this Honda Jazz campaign promotes ending the tearing apart of families through its vehicles' lowered gas usage.
The Mccann Erickson advertising agency in Tel Aviv, Israel, has helped to launch print ads for this car manufacturer's cause. One features an adorable little girl, sitting sad and alone on her bed, while a line of text overhead indicates that the six-year-old is estranged from her grandmother because of the expenses associated with gas-guzzling vehicles. The second centers on a 58-year-old grandmother who in turn has not seen her grandchildren in weeks, no thanks to the same issue. Introducing the "most fuel-efficient supermini car" on the market, this Honda Jazz campaign promotes ending the tearing apart of families through its vehicles' lowered gas usage.
Trend Themes
1. Fuel-efficient Cars - The rise of gas prices creates an opportunity for car manufacturers to promote their fuel-efficient cars to potential customers.
2. Emotional Advertisements - The use of emotional advertisements can capture the attention of potential customers and promote brand loyalty.
3. Family-centered Campaigns - Campaigns that focus on bringing families together through the use of a product can resonate with consumers and lead to increased sales.
Industry Implications
1. Automotive Industry - The automotive industry has the opportunity to focus on producing and promoting fuel-efficient cars to combat rising gas prices.
2. Advertising Industry - The advertising industry can utilize emotional advertisements to capture the attention of potential customers and increase brand loyalty.
3. Family-oriented Brands - Brands that focus on bringing families together have the opportunity to appeal to a wide range of consumers and increase sales through family-centered campaigns.
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