Soma Bites Boasts Sophisticated Packaging Targeting Organic Eaters
Meghan Young — October 10, 2014 — Lifestyle
References: somaorganics.au & brw.au
Homemade healthy snacks is something many people are getting into for a number of reasons. Yet although leading a healthier lifestyle is on top of that list, leading a better one is also there. There is a subtle difference between the two that Soma Bites addresses. Organic foods are often more pricey and with that comes the impression that they are more upscale. These homemade healthy snacks perpetuates that perception through a sophisticated packaging design.
Packaging in a canister covered in a clean, stylish and informative label, Soma Bites sets itself apart from similar homemade healthy snacks. A fusion of seven seeds, nuts and berries, cold-pressed together, Soma Bites are free of gluten, dairy, refined sugar and preservatives. The snack was created by Colly and Ricardo Galbiati.
Packaging in a canister covered in a clean, stylish and informative label, Soma Bites sets itself apart from similar homemade healthy snacks. A fusion of seven seeds, nuts and berries, cold-pressed together, Soma Bites are free of gluten, dairy, refined sugar and preservatives. The snack was created by Colly and Ricardo Galbiati.
Trend Themes
1. Homemade Healthy Snacks - Disruptive innovation opportunity: Explore new ingredients combinations and packaging designs for homemade healthy snacks to appeal to health-conscious consumers.
2. Sophisticated Packaging - Disruptive innovation opportunity: Develop innovative and eco-friendly packaging solutions that enhance the perceived value and upscale image of organic food products.
3. Clean Eating - Disruptive innovation opportunity: Create clean and transparent labeling practices to cater to the growing demand for organic and natural snack options that are free from gluten, dairy, refined sugar, and preservatives.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce new and unique flavors in the homemade healthy snacks market, leveraging the increasing consumer demand for nutritious and convenient food options.
2. Packaging - Disruptive innovation opportunity: Develop sustainable packaging solutions that align with the premium positioning of organic snacks, offering improved functionality and eco-conscious designs.
3. Health and Wellness - Disruptive innovation opportunity: Explore innovative production methods and ingredient sourcing to meet the demand for clean, natural, and allergen-free snacks, tapping into the growing consumer focus on personal well-being.
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