The New Home Depot App Helps Holiday Shoppers Find Items in Stores
Katherine Pendrill — November 8, 2016 — Tech
With the holiday season just around the corner, the Home Depot has released a new app that helps shoppers to find the items they are looking for in stores. The new app is designed to help the retailer compete with online businesses such as Amazon, which are changing the way consumers shop during the holiday season.
The new Home Depot app is more comprehensive than other retail apps in that it is designed to help consumers both inside and outside of the store. At home, consumers can use the app to see what stores carry the product they are searching for and how much inventory that store has in stock. Customers can then use the app inside Home Depot stores to find exact directions to the product they are looking for. The app even has an AR feature that allows shoppers to visualize what different treatments such as paint colors will look like in their home.
With many customers already ordering products online and picking them up in Home Depot stores, the new app helps to weave together online and offline sales during the holiday season.
The new Home Depot app is more comprehensive than other retail apps in that it is designed to help consumers both inside and outside of the store. At home, consumers can use the app to see what stores carry the product they are searching for and how much inventory that store has in stock. Customers can then use the app inside Home Depot stores to find exact directions to the product they are looking for. The app even has an AR feature that allows shoppers to visualize what different treatments such as paint colors will look like in their home.
With many customers already ordering products online and picking them up in Home Depot stores, the new app helps to weave together online and offline sales during the holiday season.
Trend Themes
1. Omnichannel Shopping - The integration of online and offline shopping experiences allows retailers to cater to customer needs across different channels.
2. Product Visualization - Augmented reality features in retail apps enhance the customer experience by allowing them to visualize products in their own environment.
3. Inventory Tracking - Real-time inventory tracking in retail apps enables customers to check product availability at specific stores and plan their shopping accordingly.
Industry Implications
1. Retail - Implementing product-tracking retail apps can help brick-and-mortar retailers compete with online businesses and enhance customer experience.
2. Technology - Developing innovative features like augmented reality in retail apps presents disruptive opportunities for technology companies in the retail industry.
3. Logistics - Integrating inventory tracking features into retail apps requires efficient logistics management to ensure accurate and up-to-date product information.
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