Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Kanesa D — February 3, 2023 — Art & Design
References: potterybarn & retaildive
Pottery Barn Kids and Pottery Barn Teen are officially launching mobile applications for e-commerce sales. Through the app, customers may build wish lists, browse products across age groups, view and buy items from 3D rooms, store their favorite products, and make payments using Apple Pay. Additionally, customers may make appointments online, at home, or in-store to meet with the brand's designers and plan out their dream room.
“The development of our mobile shopping apps was a coordinated effort focused on delivering a seamless, convenient customer experience. As brands who put digital first, the apps offer a new way to shop, find design inspiration and create and manage a registry on-the-go,” Jennifer Kellor, president of Pottery Barn Kids and Pottery Barn Teen, said in a statement.
Image Credit: Pottery Barn
“The development of our mobile shopping apps was a coordinated effort focused on delivering a seamless, convenient customer experience. As brands who put digital first, the apps offer a new way to shop, find design inspiration and create and manage a registry on-the-go,” Jennifer Kellor, president of Pottery Barn Kids and Pottery Barn Teen, said in a statement.
Image Credit: Pottery Barn
Trend Themes
1. Mobile Commerce Apps - The launch of Pottery Barn Kids and Pottery Barn Teen's mobile applications for e-commerce sales signals the importance of developing user-friendly mobile commerce apps.
2. 3D Room Visualization Technology - The feature allowing customers to view and purchase items from 3D rooms on the Pottery Barn Kids and Pottery Barn Teen apps creates possibilities for incorporating 3D room visualization technology in other industries like real estate or construction.
3. Online Design Meeting Services - The online, at-home, or in-store appointments to meet with designers on the Pottery Barn Kids and Pottery Barn Teen apps can inspire other businesses to explore online consultation services for customers.
Industry Implications
1. Home Decor Industry - The launch of Pottery Barn Kids and Pottery Barn Teen apps showcases the potential for home decor businesses to expand their reach through mobile commerce applications.
2. Retail Industry - The development of mobile shopping apps that offer a seamless customer experience demonstrates the need for retailers across industries to prioritize mobile commerce strategy and development.
3. Interior Design Industry - The feature allowing customers to make online appointments with designers on the Pottery Barn Kids and Pottery Barn Teen apps can inspire similar services within the interior design industry that cater to remote or busy clients.
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