At Home Launches Upgrades to Same-Day Delivery and a New Mobile App
References: athome & retaildive
At Home has debuted the At Home Mobile App along with expansions to its same-day delivery services. The home decor company recently partnered with DoorDash and Roadie to provide consumers with same-day delivery in over 255 stores. Through the At Home Mobile App, customers can scan products in stores for information, reviews, and availability, as well as scan coupons, receive product recommendations, and track their pathway to VIP.
“We’re thrilled to be adding the mobile app and expanding same-day delivery options just in time for holiday shopping,” Richard Armour, At Home’s chief digital officer, said in a statement. “They are both key components of our continued journey to reduce friction for our customers across all our channels.”
Image Credit: At Home
“We’re thrilled to be adding the mobile app and expanding same-day delivery options just in time for holiday shopping,” Richard Armour, At Home’s chief digital officer, said in a statement. “They are both key components of our continued journey to reduce friction for our customers across all our channels.”
Image Credit: At Home
Trend Themes
1. Same-day Delivery Expansion - At Home's partnership with DoorDash and Roadie presents an opportunity for third-party delivery services to expand into the home decor industry.
2. Mobile App Integration - The At Home Mobile App allows for in-store scanning capabilities, creating an opportunity for other companies to integrate scanning features into their own mobile apps.
3. VIP Experience - At Home's ability to track customer pathways and provide personalized recommendations through their mobile app presents an opportunity for companies to enhance their own customer experience with custom recommendations.
Industry Implications
1. Home Decor - At Home's same-day delivery services and mobile app upgrades present an opportunity for other home decor companies to enhance their digital capabilities and meet the changing needs of consumers.
2. Delivery Services - At Home's partnership with DoorDash and Roadie creates new opportunities for third-party delivery services to expand their offerings beyond food and groceries and into the home decor industry.
3. Retail - At Home's integration of mobile app scanning features and personalized recommendations presents an opportunity for other retailers to enhance their own digital capabilities and provide a more personalized shopping experience for customers.
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