Snøhetta Designs the Latest Holzweiler Store Location
Amy Duong — July 25, 2023 — Art & Design
References: dezeen
Architecture studio Snøhetta finishes a new design in the form of the Holzweiler retail location in Chengdu, China. The lifestyle and fashion imprint is defined by its rich Norwegian heritage and the store's design honors that through the intricate new look. It is found in Taikoo Li Mall and is notably the brand's first outpost that is outside of Scandinavia. The store has large LED screens at the front to display campaigns and complete with reflective ceilings and more.
Snøhetta explains that "The store features recurring themes of currents, reflections, and contrasts inspired by landscapes and coastal movements, a bespoke concept of the forces of Norwegian nature playing on our shared heritage. With the aim of transporting Holzweiler's love and deep respect for its origins, there is an immediate and consistent reference to the natural world that harks to the brand's home country."
Image Credit: Holzweiler
Snøhetta explains that "The store features recurring themes of currents, reflections, and contrasts inspired by landscapes and coastal movements, a bespoke concept of the forces of Norwegian nature playing on our shared heritage. With the aim of transporting Holzweiler's love and deep respect for its origins, there is an immediate and consistent reference to the natural world that harks to the brand's home country."
Image Credit: Holzweiler
Trend Themes
1. Norwegian-inspired Retail Design - There is an opportunity for architecture studios to create retail spaces that pay homage to a brand's heritage and use design elements inspired by their cultural origins.
2. Incorporating Nature Themes in Store Design - Retailers can explore incorporating natural elements and themes inspired by landscapes and coastal movements to create immersive and memorable store experiences.
3. Interactive Digital Displays in Retail - The use of large LED screens and reflective ceilings in retail stores can enhance customer engagement and provide a platform for showcasing campaigns and brand storytelling.
Industry Implications
1. Architecture - Architecture firms have the opportunity to specialize in designing retail spaces that evoke a brand's heritage and create unique immersive experiences.
2. Fashion and Lifestyle - Fashion brands can leverage their cultural heritage and use store design elements inspired by nature and landscapes to create a unique brand identity and enhance customer engagement.
3. Digital Signage and Display Technology - The demand for interactive digital displays in retail stores is growing, providing opportunities for companies that specialize in digital signage solutions.
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