Ideas
Explore the world's #1 largest database of ideas and innovations, with 472,080 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,202 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,202 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,216 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 472,080 cutting edge ideas.

Mountainous Holiday Ski Resorts

Snøhetta Designed the Not a Hotel Rusutsu on Mount Yōtei

— July 26, 2024 — Art & Design
Snøhetta designs the Not A Hotel Rusutsu for the hospitality brand and it is located in a ski resort on the foothills of Mount Yōtei on Hokkaido Island. It has a minimal aesthetic which is inspired by the surrounding topography. Once te project is completed, it will have a crescent-shaped structure that dips to the middle and measures 1,200 square meters. The lower section will rest partially below the ground and the curved edges on the upper floors will be cantilevered to form outdoor spaces on both ends.

Managing director of Snøhetta, Asia Richard Wood speaks about the design project and their process. "Our approach always has a fundamental connection to nature, striving to create a profound unity between our surroundings and design. For this project, we are inspired by the extraordinary natural setting, offering visitors a unique experience at the foothills of the majestic Mount Yōtei."

Image Credit: Snøhetta
Trend Themes
1. Minimalist Luxury Retreats - Hotels are increasingly adopting minimalist designs that harmonize with natural surroundings, offering a tranquil escape for visitors.
2. Crescent-shaped Structures - Architectural designs featuring crescent-shaped structures are emerging, maximizing both aesthetics and functional outdoor spaces.
3. Integration with Nature - New hospitality projects are focusing on integrating their designs profoundly with the natural landscape to enhance guest experiences.
Industry Implications
1. Hospitality - The hospitality industry is evolving towards creating unique, nature-integrated experiences for high-end travelers.
2. Architecture - Architectural firms are innovating with forms and materials that offer seamless integration with natural topography.
3. Luxury Travel - Luxury travel is shifting towards destinations that provide exclusive access to natural and minimally-impacted environments.
4.9
Score
Popularity
Activity
Freshness