Air New Zealand Promotes Safe Flying Through a Hollywood Parody
Erica Francis — August 4, 2016 — Pop Culture
References: airnewzealand & adsoftheworld
Air New Zealand's Hollywood parody is definitely a laughable way to get passengers to listen to safety announcements and emergency procedures in flight. The commercial features two famous comedians, Anna Farris and Rhys Darby, as the main characters. The video titled 'Safety in Hollywood' follows the twosome as they attempt to act out scenes from different genres -- action, romance, horror and western --while incorporating random flight attendants who give applicable air safety advice.
While watching the Hollywood parody, one can't help but laugh at the comedic nonsense. The witty nature of Safety in Hollywood makes Air New Zealand recognizable to any consumer who's watched the video on YouTube: it essentially becomes a great branding tool. It also gives passengers a reason to continue to fly with the airline by turning boring mandatory safety announcements into gleeful experiences.
While watching the Hollywood parody, one can't help but laugh at the comedic nonsense. The witty nature of Safety in Hollywood makes Air New Zealand recognizable to any consumer who's watched the video on YouTube: it essentially becomes a great branding tool. It also gives passengers a reason to continue to fly with the airline by turning boring mandatory safety announcements into gleeful experiences.
Trend Themes
1. Comedic Air Safety Videos - Disruptive innovation opportunity: Airlines can create fun and engaging safety videos to increase brand recognition and enhance the passenger experience.
2. Hollywood Parodies - Disruptive innovation opportunity: Companies can leverage popular culture and celebrity endorsements to create entertaining and memorable marketing campaigns.
3. Witty Branding - Disruptive innovation opportunity: Brands can use humor as a strategy to make their messaging more relatable and create a positive association with their products or services.
Industry Implications
1. Airlines - Disruptive innovation opportunity: Airlines can differentiate themselves by incorporating humor and entertainment into their safety procedures, fostering customer loyalty and attracting new passengers.
2. Marketing and Advertising - Disruptive innovation opportunity: Companies can explore creative and unconventional marketing strategies, such as celebrity parodies, to capture consumers' attention and make their brand stand out.
3. Branding - Disruptive innovation opportunity: Brands can rethink traditional branding approaches by infusing their messaging with wit and humor, engaging customers on a deeper level and building a strong brand identity.
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