The Holiday Pup PSA is Adorable
Felicia Moursalien — November 23, 2011 — Social Good
References: arkanimals & thedailywh.at
Imagined doggie dialogue butters me up every time, and in this adorable holiday pup PSA, I now know not to serve the little guys some of that butter-ball turkey either. The ad features three dogs of varying backgrounds with signs on their necks, as if they were all bibbed-up and ready to chow down. The big dog on the scene, which is the dashing white canine, delivers the brunt of the message telling people not to feed dogs scraps because some of them may be toxic for them, like turkey.
The other two pups serve as comic relief, but that’s all you need when trying to get a simple message to go viral. The middle dog thinks he’s above it all by saying he’s a vegan (probably mimicking his owner in self righteousness), and the other dog puts him back in his place. The message is simple and efficient and most of all cute, making this holiday pup PSA extremely effective.
The other two pups serve as comic relief, but that’s all you need when trying to get a simple message to go viral. The middle dog thinks he’s above it all by saying he’s a vegan (probably mimicking his owner in self righteousness), and the other dog puts him back in his place. The message is simple and efficient and most of all cute, making this holiday pup PSA extremely effective.
Trend Themes
1. Dog Safety Awareness - Disruptive innovation opportunity: Develop new and creative ways to educate pet owners about potential dangers and toxic foods for dogs.
2. Viral Psas - Disruptive innovation opportunity: Explore unique and engaging storytelling techniques to create PSAs that are more likely to go viral and reach a wider audience.
3. Animal Communication - Disruptive innovation opportunity: Explore technologies or methods to better understand and communicate with animals to promote their health and well-being.
Industry Implications
1. Pet Care - Disruptive innovation opportunity: Create innovative pet care products or services that prioritize the safety and well-being of animals.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop new strategies and techniques to create effective advertisements and PSAs that capture audience attention and achieve desired outcomes.
3. Entertainment and Media - Disruptive innovation opportunity: Utilize creative storytelling and engaging content to create captivating entertainment and media experiences centered around animal advocacy and awareness.
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