Salt & Straw's Holiday Ice Cream Series Shares Festive Frozen Flavors
Laura McQuarrie — December 2, 2022 — Lifestyle
References: saltandstraw & brandeating
Salt & Straw dropped its 2022 holiday ice cream series with a range of flavors that turn favorite seasonal flavors into frozen treats ready to be enjoyed by the scoop. Each flavor was created to "capture the cheerful nostalgia and cozy traditions of the season" and the festively flavored series promises to remind of freshly baked cookies and cozying up by the fire.
Salt & Straw's 2022 Holiday Series includes Almond Brittle w/ Salted Ganache, Gingerbread Cookie Dough and Peppermint Cocoa, plus vegan-friendly options like The Great Cookie Swap.
Other noteworthy flavors include Dwanta's Teremana Spiked Eggnog, and for every pint of this flavor sold, Salt & Straw and Dwayne "The Rock" Johnson will be donating $1 to World Central Kitchen. This holiday season, Salt & Straw is also auctioning off three Frozen Advent Calendars on eBay with The Rock to benefit the same cause.
Salt & Straw's 2022 Holiday Series includes Almond Brittle w/ Salted Ganache, Gingerbread Cookie Dough and Peppermint Cocoa, plus vegan-friendly options like The Great Cookie Swap.
Other noteworthy flavors include Dwanta's Teremana Spiked Eggnog, and for every pint of this flavor sold, Salt & Straw and Dwayne "The Rock" Johnson will be donating $1 to World Central Kitchen. This holiday season, Salt & Straw is also auctioning off three Frozen Advent Calendars on eBay with The Rock to benefit the same cause.
Trend Themes
1. Festive Frozen Treats - There is an opportunity to innovate and introduce new seasonal ice cream flavors to capture the holiday spirit.
2. Charitable Collaborations - The success of the Dwanta's Teremana Spiked Eggnog flavor demonstrates the potential for businesses to partner with celebrities and donate proceeds to charity.
3. Vegan-friendly Holiday Flavors - There is a growing demand for vegan options during the holiday season and businesses can explore creating festive and delicious vegan ice cream flavors.
Industry Implications
1. Ice Cream Industry - Ice cream companies can capitalize on the holiday season by creating seasonal flavors and festive packaging to attract customers.
2. Celebrity Endorsement and Charity Industries - Businesses can collaborate with celebrities and donate a portion of proceeds to charitable causes, creating a sustainable model for giving back.
3. Vegan Food Industry - Companies can cater to the vegan market during the holiday season by introducing new, delicious, and festive vegan options, opening up a new stream of revenue.
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