HogWine Potato Chips Ads Market Mannered Munching
Amelia Roblin — December 15, 2010 — Marketing
References: wearesick & adsoftheworld
Thinly sliced salty stacks are seldom considered to be refined food choices, yet these HogWine Potato Chips ads rebrand the edibles as nibbles of dapper appetites.
Designed by the Sick Los Angeles advertising agency, these HogWine Potato Chips ads make me feel less guilty about my junk food popping pleasures. If the makers of these snacks put as much care into production as it did this campaign, count me in for some of this Southern money savory experience.
Designed by the Sick Los Angeles advertising agency, these HogWine Potato Chips ads make me feel less guilty about my junk food popping pleasures. If the makers of these snacks put as much care into production as it did this campaign, count me in for some of this Southern money savory experience.
Trend Themes
1. Rebranded Snack Advertising - Opportunity for companies to rebrand unhealthy snacks as sophisticated and refined choices.
2. Guilt-free Junk Food - Demand for snacks that make consumers feel less guilty about indulging in unhealthy cravings.
3. Creative Food Campaigns - Growing trend of innovative and attention-grabbing advertising campaigns for food products.
Industry Implications
1. Food Advertising - Potential for advertising agencies to create disruptive campaigns that reimagine traditional food products.
2. Snack Food - Opportunity for snack food manufacturers to reposition their products as more sophisticated and desirable to a broader market.
3. Marketing and Branding - Growing demand for creative marketing strategies that reshape consumer perceptions of familiar food products.
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