'His Money' Cologne Motivates You to Work Harder for Those Bills
Summer Luu — January 20, 2011 — Pop Culture
References: liquidmoney & gearlog
If you like the smell of cold, hard cash, then I guess you won't mind smelling like it too by wearing the 'His Money' Cologne.
In this new venture, a Microsoft exec has created his own perfume line for both men and women. 'His Money' Cologne and 'Her Money' Eau de Parfum was inspired by a Japanese study that showed workers' productivity went up when the smell of money was pumped through the vents. If this 'His Money' Cologne truly worked, then I wouldn't mind being completely drenched in it.
In this new venture, a Microsoft exec has created his own perfume line for both men and women. 'His Money' Cologne and 'Her Money' Eau de Parfum was inspired by a Japanese study that showed workers' productivity went up when the smell of money was pumped through the vents. If this 'His Money' Cologne truly worked, then I wouldn't mind being completely drenched in it.
Trend Themes
1. Scent Marketing - Disruptive innovation opportunity: Creating unique scents to enhance employee productivity and customer experience.
2. Niche Perfumes - Disruptive innovation opportunity: Developing unconventional perfumes that cater to specific preferences like the smell of money.
3. Workplace Productivity - Disruptive innovation opportunity: Exploring new methods, such as scent, to increase productivity and motivation in the workplace.
Industry Implications
1. Perfume - Disruptive innovation opportunity: Incorporating unique scents and fragrances to create distinct products.
2. Psychology - Disruptive innovation opportunity: Applying scent-based research to enhance psychological well-being and performance.
3. Retail - Disruptive innovation opportunity: Introducing scented products to enhance the sensory experience and drive customer engagement.
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