After Party by CB I HATE PERFUME Smells Like Dancing for Hours
Laura McQuarrie — July 5, 2023 — Fashion
References: cbihateperfume & highsnobiety
After Party by CB I HATE PERFUME is a musky, sweaty and alluring scent that’s said to “[make] the skin smell like you've been dancing ecstatically for hours.”
As evidenced by unique scents like After Party, there’s a growing demand for scents that are storied and evoke a sense of individuality, much like a carefully chosen piece of clothing. Scent lovers aspire to find fragrances that reflect their unique personality and tell captivating tales, allowing them to express themselves in a distinct and memorable way.
CB I HATE PERFUME got its start when Christopher Brosius, who worked as a taxi driver, found himself put off by the scents worn by his passengers. Now, the brand focuses on creating scents in line with its manifesto, which states that “perfume is always an experience - ethereal, evocative and, most of all, emotional.”
As evidenced by unique scents like After Party, there’s a growing demand for scents that are storied and evoke a sense of individuality, much like a carefully chosen piece of clothing. Scent lovers aspire to find fragrances that reflect their unique personality and tell captivating tales, allowing them to express themselves in a distinct and memorable way.
CB I HATE PERFUME got its start when Christopher Brosius, who worked as a taxi driver, found himself put off by the scents worn by his passengers. Now, the brand focuses on creating scents in line with its manifesto, which states that “perfume is always an experience - ethereal, evocative and, most of all, emotional.”
Trend Themes
1. Demand for Storied Scents - Opportunity to create fragrances that evoke a sense of individuality and tell captivating tales, allowing individuals to express themselves in a distinct and memorable way.
2. Personalized Perfume Selection - Opportunity to cater to scent lovers' desire to find fragrances that reflect their unique personality and evoke a sense of individuality.
3. Emotional Perfume Experiences - Opportunity to create perfumes that go beyond just scent and provide emotional and ethereal experiences.
Industry Implications
1. Perfume Industry - Opportunity to innovate with unique scents that tell captivating stories and allow individuals to express themselves through fragrance.
2. Fashion Industry - Opportunity to integrate the concept of storied and individualistic scents into the design and branding of clothing, offering a complete sensory experience.
3. Hospitality Industry - Opportunity to enhance guest experiences by creating ambient scents that evoke emotions and create memorable moments.
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