Koultoura Coffee Mixes Hipster Design with Good Coffee
Farida Helmy — January 23, 2014 — Lifestyle
References: fullfillisme & thedsgnblog
If you mix hipster design philosophy with adorable hybrids of illustrated animals with button noses and good coffee, you'll find yourself sipping your morning cappuccino in stand alone coffee shop Koultoura in West Jakarta.
Part of the modern stand alone coffee shop trend, this new hipster design hangout is all about being a hub for the casual coffee drinker and being able to provide for their love for good coffee. It's also the sort of the place you tell your friends about because it's just so subtle and nonchalant about how awesome it is.
Branded by creative company FullFill to capture a wide market and become the place 'to be' for good coffee, this blend of bold, fun and quirky branding seems to really have done the job right.
Part of the modern stand alone coffee shop trend, this new hipster design hangout is all about being a hub for the casual coffee drinker and being able to provide for their love for good coffee. It's also the sort of the place you tell your friends about because it's just so subtle and nonchalant about how awesome it is.
Branded by creative company FullFill to capture a wide market and become the place 'to be' for good coffee, this blend of bold, fun and quirky branding seems to really have done the job right.
Trend Themes
1. Hipster Design Philosophy - Opportunity for businesses to incorporate hipster design elements into their products or spaces to attract a trendy customer base.
2. Illustrated Animals with Button Noses - Potential for businesses to use cute illustrated animals with button noses as a unique and eye-catching branding strategy.
3. Stand Alone Coffee Shops - Disruptive innovation opportunity for entrepreneurs to create trendy coffee shops that provide high-quality coffee and a unique ambiance.
Industry Implications
1. Coffee Shops - Opportunity for coffee shop owners to create a distinctive brand and atmosphere that appeals to hipster and coffee enthusiasts.
2. Creative Agencies - Opportunity for creative agencies to leverage hipster design trends to create unique and engaging branding strategies for their clients.
3. Beverage Manufacturing - Opportunity for beverage companies to collaborate with illustrators and incorporate unique illustrations on their product packaging to attract a hipster consumer base.
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