The Hi-Fi Klubben Campaign Captures Music in Visual Art
Leslie Chen — February 19, 2013 — Marketing
References: involve.no & adsoftheworld
The amazing feeling of hearing your favorite song can be summarized down to the images in the Hi-Fi Klubben campaign. Colorful and full of movement, these print ads are high-energy art that extend not only to your eyes but also all the way to your ears and heart.
Created by advertising agency Involve! from Oslo, Norway along with Creative Director Jorgen Marthinsen, the Hi-Fi Klubben ads are aimed at promoting the electronics they offer. Each image features a collage-like collection of different objects like speakers, musical notes and champagne spilling out of body parts like an eye, ear and heart. The Hi-Fi Klubben print ads capture that intense feeling one gets when hearing an amazing song played at top volume.
Artistic while clearly sending its message, the Hi-Fi Klubben campaign is the perfect illustration of a good time.
Created by advertising agency Involve! from Oslo, Norway along with Creative Director Jorgen Marthinsen, the Hi-Fi Klubben ads are aimed at promoting the electronics they offer. Each image features a collage-like collection of different objects like speakers, musical notes and champagne spilling out of body parts like an eye, ear and heart. The Hi-Fi Klubben print ads capture that intense feeling one gets when hearing an amazing song played at top volume.
Artistic while clearly sending its message, the Hi-Fi Klubben campaign is the perfect illustration of a good time.
Trend Themes
1. Collage-like Audio Ads - Companies can experiment with using visual art to capture the emotions and feelings associated with listening to music in their advertising campaigns.
2. High-energy Art Ads - Industries like fashion, beauty, and travel can benefit from incorporating high-energy, visually stunning art in their advertisements to captivate audiences and set themselves apart from competitors.
3. Multi-sensory Branding - The use of both audio and visual components in advertisements can create a multi-sensory experience for consumers and can be a disruptive innovation opportunity for industries like food and beverage and entertainment.
Industry Implications
1. Electronics Retail - Electronic retailers can take inspiration from the Hi-Fi Klubben campaign and experiment with visually captivating and artistic ads to promote their products.
2. Fashion - Fashion companies can create visually stunning ads that capture the essence and emotions of their brand and products, similar to the Hi-Fi Klubben campaign.
3. Travel and Tourism - Travel and tourism industries can use visually stunning and artistic ads to promote destinations, experiences, and the feelings associated with travel to entice potential customers.
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