The HI-CHEW x Zola Bakes Halloween Box Takes Cues from a Chewy Treat
Laura McQuarrie — October 1, 2021 — Lifestyle
References: zolabakes.goldbelly & prnewswire
HI-CHEW x Zola Bakes are teaming up for Halloween this year and they're introducing a custom box inspired by HI-CHEW Raspberry. The limited-edition box is full of red and orange ombre cookies that are layered with raspberry jam, chocolate drizzle and decorations.
The flavor that's the focus of this box, HI-CHEW Raspberry, debuted earlier this year in the Berry Mix and it shares a festive way to appreciate the chewy candy variety. Appealing to all ages of candy fans and cookie lovers alike, the special edition box for Halloween puts a fresh new spin on the classic rainbow cookie—or as Zola Bakes founder Samantha Zola says, "When I started Zola Bakes, I was on a mission to give the rainbow cookie a millennial makeover."
The flavor that's the focus of this box, HI-CHEW Raspberry, debuted earlier this year in the Berry Mix and it shares a festive way to appreciate the chewy candy variety. Appealing to all ages of candy fans and cookie lovers alike, the special edition box for Halloween puts a fresh new spin on the classic rainbow cookie—or as Zola Bakes founder Samantha Zola says, "When I started Zola Bakes, I was on a mission to give the rainbow cookie a millennial makeover."
Trend Themes
1. Custom Collaboration Boxes - Creating customized collaboration boxes between brands for special occasions presents an opportunity to offer unique products and tap into new markets.
2. Flavor-inspired Products - Using flavors as inspiration for new products and collaborations can help drive sales and create buzz around a well-known flavor.
3. Reimaging Classics - Reimagining classic products with a modern twist can attract younger demographics and revitalize established product categories.
Industry Implications
1. Confectionery - Confectionery companies can benefit from collaborating with other brands for special occasions and using flavors to inspire new products.
2. Bakery - Bakeries can create unique collaboration products with other brands and reimagine classic treats to appeal to younger demographics.
3. Food Gifting - Food gifting companies can create customized collaboration boxes between brands to offer unique, limited-edition products for special occasions.
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