Hi-Biscus is La Croix's First New Flavor Launch in Two Years
Katherine Pendrill — May 17, 2019 — Lifestyle
References: simplemost & delish
After nearly two years without a new flavor, La Croix has finally launched a new flavor: Hi-Biscus. This floral flavor will be the latest addition to the La Croix lineup since Key Lime was introduced back in September 2017.
La Croix originally made the announcement about the new flavor on Instagram with a video and the caption "Please welcome LaCroix’s newest innovation HI-Biscus! HI-Biscus will soon be available starting in the Western United States." Though some fans are a bit disappointed the new flavor is not Watermelon, others are excited for a sparkling water with a bit more of a floral flavor profile.
With the addition of Hi-Biscus, La Croix's sparkling water lineup is now up to 25 different flavors.
Image Credit: La Croix.
La Croix originally made the announcement about the new flavor on Instagram with a video and the caption "Please welcome LaCroix’s newest innovation HI-Biscus! HI-Biscus will soon be available starting in the Western United States." Though some fans are a bit disappointed the new flavor is not Watermelon, others are excited for a sparkling water with a bit more of a floral flavor profile.
With the addition of Hi-Biscus, La Croix's sparkling water lineup is now up to 25 different flavors.
Image Credit: La Croix.
Trend Themes
1. Floral Sparkling Waters - As more consumers are looking for healthy beverage options, an opportunity exists for innovation in the sparkling water space with the creation of unique floral flavors.
2. New Product Announcements on Social Media - Social media is a powerful tool for launching new products and building anticipation among followers.
3. Product Line Expansion - Expanding product lines, like La Croix's addition of Hi-Biscus to their lineup, can keep brands competitive and relevant in an ever-changing market.
Industry Implications
1. Beverage - With a focus on health and wellness among consumers, there is a growing demand for innovative beverage options that offer unique flavor profiles, like sparkling waters with floral notes.
2. Food and Beverage Marketing - Social media has become an essential tool in the marketing of new food and beverage products, as it allows brands to connect with consumers on a more personal level.
3. Packaging and Label Design - As the sparkling water market becomes increasingly crowded, brands must find ways to stand out through eye-catching packaging, unique flavors, and innovative label designs.
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