Sound & Celebrity Nutritionist Kelly LeVeque Launched a Flavor
Laura McQuarrie — March 25, 2022 — Lifestyle
References: drinksound & bevindustry
Organic sparkling water brand joined forces with celebrity nutritionist Kelly LeVeque to create a well-balanced, herbaceous and citrus sparkling water flavor. The all-new Lemon with Thyme & White Tea variety is described as bright and crisp and it takes cues from classic lemon-lime sodas.
The tea-infused sparkling water is full of thirst-quenching properties and nostalgic qualities but with none of the sweeteners that are ordinarily found in lemon-lime sodas. Fueled by tea and botanicals, this super refreshing sparkling water does not use sweeteners of any kind and that includes sugar, stevia, monk fruit and more.
This special sparkling water flavor joins other unique ones from the brand like Blueberry with Cinnamon & Hibiscus and Rose Tea with Lime & Cardamom.
The tea-infused sparkling water is full of thirst-quenching properties and nostalgic qualities but with none of the sweeteners that are ordinarily found in lemon-lime sodas. Fueled by tea and botanicals, this super refreshing sparkling water does not use sweeteners of any kind and that includes sugar, stevia, monk fruit and more.
This special sparkling water flavor joins other unique ones from the brand like Blueberry with Cinnamon & Hibiscus and Rose Tea with Lime & Cardamom.
Trend Themes
1. Herb-infused Sparkling Beverages - Herb-infused sparkling waters and beverages are gaining popularity among consumers looking for healthy and flavorful alternatives to traditional sodas.
2. Celebrity Collaborations in Food and Beverages - Collaborations between celebrities and food and beverage brands are becoming a trend, offering consumers exclusive and unique products with celebrity endorsement.
3. Sugar-free Beverage Alternatives - The trend towards healthier eating and drinking habits is driving the demand for sugar-free and low-calorie beverage alternatives.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend towards herb-infused and sugar-free sparkling waters to offer consumers unique and healthy beverage options.
2. Celebrity Endorsement Industry - The celebrity endorsement industry can take advantage of the trend towards celebrity collaborations in food and beverages to offer exclusive products and increase brand awareness.
3. Health and Wellness Industry - The health and wellness industry can benefit from the trend towards herb-infused and sugar-free beverage alternatives by offering consumers a wider variety of healthy and flavorful products.
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