Herbs and Potatoes Come Together in These Red Rock Deli Snacks
Laura McQuarrie — July 22, 2016 — Lifestyle
References: redrockdeli.au & thedieline
Red Rock Deli's Deli-Style Sweet Potato Crisps put an emphasis on the simplicity of flavorful natural ingredients like herbs and potatoes.
The sweet potato chips come in flavors that are naturally seasoned with herb ingredients like Green Chili & Coriander, as well as Roast Garlic, Rosemary & Thyme. On the backside of these potato chip bags, the natural ingredient list boldly calls out each ingredient that goes into the making these chips—none of these are foreign or hard to pronounce, which will offer reassurance to consumers who are wary of artificial additions.
The artisanal Sweet Potato Chips from Red Rock Deli are packaged in a "sophisticated, adult inspired pack design," which is designed to present the snack product as a premium option on the potato chip market.
The sweet potato chips come in flavors that are naturally seasoned with herb ingredients like Green Chili & Coriander, as well as Roast Garlic, Rosemary & Thyme. On the backside of these potato chip bags, the natural ingredient list boldly calls out each ingredient that goes into the making these chips—none of these are foreign or hard to pronounce, which will offer reassurance to consumers who are wary of artificial additions.
The artisanal Sweet Potato Chips from Red Rock Deli are packaged in a "sophisticated, adult inspired pack design," which is designed to present the snack product as a premium option on the potato chip market.
Trend Themes
1. Natural Ingredients - Creating potato chips with naturally seasoned herb ingredients presents an opportunity for innovative snack companies to cater to health-conscious consumers.
2. Simplicity in Flavor - Emphasizing the use of simple, recognizable ingredients in potato chip flavors opens up possibilities for disruptive innovation in the snacking industry.
3. Premium Packaging - Incorporating sophisticated and adult-inspired pack designs for snack products can create a disruptive impact in the competitive potato chip market by positioning them as a high-end option.
Industry Implications
1. Snack Food Industry - The snack food industry can explore disruptive innovation opportunities by focusing on natural ingredients and highlighting simplicity in flavor profiles for potato chips.
2. Health Food Industry - Health food companies have the potential to disrupt the snack market by providing potato chip options made with natural herb ingredients that appeal to health-conscious consumers.
3. Packaging Industry - The packaging industry can tap into the demand for premium, adult-oriented packaging designs for snack products, particularly in the competitive potato chip market.
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