Henrik Lundqvist Helps Advertise a Stylish Bow Tie from Zara
Paul Maccarone — November 1, 2013 — Lifestyle
When it comes to fashionable hockey players, no one is quite as dapper as Henrik Lundqvist. The Swedish goalie for the NHL's New York Rangers is featured in this Zara advertisement for its swanky polyester bow tie.
You won’t see that many athletes in fashion ads, but King Henrik is definitely the exception to the rule. Arriving at every game in a tailored suit and never seen without his hair perfectly put together, he definitely breaks the mold.
Zara was smart to include Henrik Lundqvist in its bow tie ad because as a player he is universally liked. As an athletic star in both North America and Europe, his face can pull in a large market of hockey fans that don’t traditionally associate with stylish clothing.
You won’t see that many athletes in fashion ads, but King Henrik is definitely the exception to the rule. Arriving at every game in a tailored suit and never seen without his hair perfectly put together, he definitely breaks the mold.
Zara was smart to include Henrik Lundqvist in its bow tie ad because as a player he is universally liked. As an athletic star in both North America and Europe, his face can pull in a large market of hockey fans that don’t traditionally associate with stylish clothing.
Trend Themes
1. Athlete Fashion - The trend of featuring athletes in stylish fashion campaigns creates opportunities for brands to tap into new markets.
2. Dapper Style - The trend of dapper style among athletes creates potential for innovation in the fashion industry to cater to this market and achieve a unique aesthetic.
3. Influencer Marketing - The use of athletes as influencers in fashion campaigns highlights the opportunities for brands to utilize social media platforms to reach new and diverse audiences.
Industry Implications
1. Fashion - The fashion industry stands to benefit from the trend of featuring athletes in fashion campaigns, as it presents opportunities to tap into new audiences and expand market reach.
2. Sports - The sports industry can leverage the popularity of athletes like Henrik Lundqvist, who has a large international fanbase, to create promotional partnerships with fashion brands and diversify revenue streams.
3. Marketing and Advertising - The trend of using athletes as brand ambassadors highlights the potential for disruptive innovation in marketing and advertising, including utilizing social media influencers to reach new and diverse audiences.
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