The Hello Kitty Krispy Kreme Treat Brings Cuteness to Comfort Food
Leslie Chen — July 14, 2011 — Lifestyle
References: cutestfood & thatsnerdalicious
Lovers of donuts will adore these Hello Kitty Krispy Kreme ones. Not only are they delicious but they feature the undeniably lovable cute cartoon cat.
Sold at a Krispy Kreme in Seoul, South Korea, these donuts feature the iconic face of Hello Kitty complete with whiskers and her signature pink bow. Even if you don't have a sweet tooth, it's impossible to resist that adorable face.
Coming in a box of six, the Hello Kitty Krispy Kreme treats will definitely hit the spot whether you're a fan of sweets or not.
Implications - Products featuring a certain popular character are appealing to customers who look for a familiarity when making purchases. No longer satisfied with items that simply complete a function, consumers are looking for designs that feature their favorite characters. Companies trying to increase their appeal could focus on this desire.
Sold at a Krispy Kreme in Seoul, South Korea, these donuts feature the iconic face of Hello Kitty complete with whiskers and her signature pink bow. Even if you don't have a sweet tooth, it's impossible to resist that adorable face.
Coming in a box of six, the Hello Kitty Krispy Kreme treats will definitely hit the spot whether you're a fan of sweets or not.
Implications - Products featuring a certain popular character are appealing to customers who look for a familiarity when making purchases. No longer satisfied with items that simply complete a function, consumers are looking for designs that feature their favorite characters. Companies trying to increase their appeal could focus on this desire.
Trend Themes
1. Character-themed Food - The rise in popularity of character-themed food products shows an opportunity for companies to expand their appeal by featuring popular characters in their offerings.
2. Cuteness Marketing - Cuteness has become a significant factor in marketing as it creates emotional appeal and attracts consumers who value enjoyable experiences.
3. Fun Food Packaging - Incorporating innovative and fun packaging such as the Hello Kitty themed Krispy Kreme donuts, could increase brand appeal and make products more desirable.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can take advantage of the trend of character-themed food products and incorporate popular characters into their offerings to appeal to a wider demographic.
2. Marketing Industry - Marketing firms can tap into the trend of cuteness marketing and help companies incorporate it into their branding strategies to create emotional appeal and attract customers.
3. Packaging Industry - The packaging industry can capitalize on the trend of fun and innovative packaging to create designs that are more appealing and that make products highly desirable to consumers.
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