Orange's Hello 2014 Uses a Computer and a Phone to Be Seen
Laura McQuarrie — January 6, 2014 — Tech
References: hello.2014.orange & adverblog
‘Hello 2014’ is an interactive experience from telecom company Orange that sends greetings for the new year. To get the message, users must use their computer and smartphone screens simultaneously to follow instructions and interact with the prompts.
The experience is an adaptation of its ‘Ten Little Fingers’ commercial, showing users what they can create with just a single finger. In the Hello 2014 experience, users slingshot crumpled pieces of paper, explore regions on a globe, create painted works of art and light up festive decorations with the press of a button.
The experience comes to a close, reminding people that all of these experiences can be turned on or off with just one finger.
The experience is an adaptation of its ‘Ten Little Fingers’ commercial, showing users what they can create with just a single finger. In the Hello 2014 experience, users slingshot crumpled pieces of paper, explore regions on a globe, create painted works of art and light up festive decorations with the press of a button.
The experience comes to a close, reminding people that all of these experiences can be turned on or off with just one finger.
Trend Themes
1. Multi-device Experiences - Creating interactive experiences that require the use of multiple devices to enhance user engagement.
2. Simultaneous Screen Interaction - Developing interactive applications that prompt users to interact with prompts and instructions on both their computer and smartphone screens simultaneously.
3. Cross-device Synchronization - Designing experiences that seamlessly synchronize actions and interactions across multiple devices for a cohesive user experience.
Industry Implications
1. Telecommunications - Opportunity for telecom companies to provide innovative multi-device interactive experiences to engage customers and create unique brand interactions.
2. Technology - Utilizing advancements in technology to develop interactive applications that require simultaneous screen interaction for enhanced user experiences.
3. Entertainment - Creating entertainment experiences that leverage cross-device synchronization to provide immersive and engaging interactions for users.
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