Kraft Entices Customers with Warmth at Bus Stops
Cecilia Biemann — December 10, 2008 — Lifestyle
References: directdaily.blogspot
New York advertising agency, Draftfcb, has come up with a unique marketing strategy for Kraft Foods which aims to entice consumers to experience Kraft products through a tangible experience rather than just a pitch alone.
In an effort to bring the warm feeling people get when they eat stuffing to life, Kraft organized heated roofs for 10 bus shelters in the Chicago area.
The accompanying posters will read: “Cold, provided by winter. Warmth, provided by Stove Top.”
In an effort to bring the warm feeling people get when they eat stuffing to life, Kraft organized heated roofs for 10 bus shelters in the Chicago area.
The accompanying posters will read: “Cold, provided by winter. Warmth, provided by Stove Top.”
Trend Themes
1. Tangible Experiences - Creating marketing strategies that offer consumers a tangible experience alongside product promotion.
2. Emotional Marketing - Utilizing emotional connections to products or experiences to engage consumers.
3. Innovative Advertising - Developing unique and creative advertising concepts that go beyond traditional methods.
Industry Implications
1. Advertising - Exploring new ways to capture consumer attention and create memorable brand experiences.
2. Food and Beverage - Using innovative strategies to connect with consumers and highlight the unique qualities of products.
3. Transportation - Transforming bus shelters and transit spaces into interactive and engaging marketing platforms.
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