These Meijer Heat-and-Eat Meals Come in Two Lines
Michael Hemsworth — August 22, 2022 — Marketing
References: meijer & progressivegrocer
These Meijer heat-and-eat meals are being rolled out as a convenience-focused range of food products for consumers to pick up when looking to enjoy a quick yet flavorful dish.
The meals come in two lines of single-serve, restaurant-quality options including Crafted Market Signature by Meijer and Crafted Market by Meijer. The meals come in a total of 12 varieties and will be stocked in the grocer's deli section to make them ready for being grabbed by shoppers. The brand expects 40% of the meals sold to be consumed the same day.
Meijer Deli Buyer Salwan Yaqo commented on the Meijer heat-and-eat meals saying, "We know that sometimes doing your grocery shopping can work up an appetite, so we're pleased to be enhancing our heat-and-eat selection with this line full of fun flavors and classic favorites that customers can grab as they finish up their trip and enjoy soon after from the comfort of their homes."
The meals come in two lines of single-serve, restaurant-quality options including Crafted Market Signature by Meijer and Crafted Market by Meijer. The meals come in a total of 12 varieties and will be stocked in the grocer's deli section to make them ready for being grabbed by shoppers. The brand expects 40% of the meals sold to be consumed the same day.
Meijer Deli Buyer Salwan Yaqo commented on the Meijer heat-and-eat meals saying, "We know that sometimes doing your grocery shopping can work up an appetite, so we're pleased to be enhancing our heat-and-eat selection with this line full of fun flavors and classic favorites that customers can grab as they finish up their trip and enjoy soon after from the comfort of their homes."
Trend Themes
1. Convenience Meals - The market for easy-to-prepare, ready-to-eat meals is growing, with an opportunity for innovative packaging and flavor options.
2. Single-serve Foods - Consumers are increasingly seeking out individual-portion meals and snacks, with potential for personalized and customizable options.
3. Retail Meal Solutions - More retailers are offering their own branded meals and food products, creating competition and opportunities for partnerships and collaborations.
Industry Implications
1. Grocery - The grocery industry can benefit from offering a wider variety of convenient, ready-to-eat meal options that cater to different dietary needs and flavor preferences.
2. Food Packaging - Innovative food packaging solutions can improve the convenience and portability of single-serve meals, such as eco-friendly materials and resealable options.
3. Food Service - Restaurant and food service companies can tap into the growing demand for convenient meal options by offering single-serve packaged meals for on-the-go or takeout orders.
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