This Heart Disease Awareness Features a Father and Son Saying Goodbye
Laura McQuarrie — September 24, 2015 — Lifestyle
References: bhf.org.uk & brandingmagazine
This heart disease awareness campaign from the British Heart Foundation reminds that in comparison to other terminal illnesses, this particular disease is often the most sudden, unexpected and devastating. This message is illustrated through a story between a dying father and his young son in 'Heart Disease is Heartless.'
While in a school classroom, the young boy shares a whispered conversation with his father who says: "I'm not going to be around anymore." Although the dialogue in the campaign is heartbreaking, what's worse is that many people don't get the chance to say goodbye at all in real life situations like these.
With this raw and emotional campaign, the British Heart Foundation hopes to inspire people to make a donation so that the organization can continue its life-saving research efforts.
While in a school classroom, the young boy shares a whispered conversation with his father who says: "I'm not going to be around anymore." Although the dialogue in the campaign is heartbreaking, what's worse is that many people don't get the chance to say goodbye at all in real life situations like these.
With this raw and emotional campaign, the British Heart Foundation hopes to inspire people to make a donation so that the organization can continue its life-saving research efforts.
Trend Themes
1. Heart Disease Awareness - Disruptive innovation opportunity: Develop new ways to raise awareness about the sudden and devastating nature of heart disease.
2. Emotional Advertising - Disruptive innovation opportunity: Explore emotional storytelling as a powerful tool to connect with audiences and drive action.
3. Donation Initiatives - Disruptive innovation opportunity: Create innovative donation strategies to support life-saving research efforts.
Industry Implications
1. Healthcare - Disruptive innovation opportunity: Introduce advanced technologies and treatments to combat heart disease and improve patient outcomes.
2. Advertising - Disruptive innovation opportunity: Utilize emotional advertising techniques to drive social impact and inspire action.
3. Nonprofit Organizations - Disruptive innovation opportunity: Implement creative fundraising approaches to support critical research for heart disease and other medical conditions.
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