Immi Makes Healthy Instant Noodles are Plant-Based & Protein-Packed
Laura McQuarrie — January 15, 2021 — Lifestyle
References: shop.immieats & fastcompany
Instant noodles have a reputation for being cheaply made with low-quality ingredients but Immi is a brand that's on a mission to change this by offering healthy instant noodles. The brand's keto-friendly, 100% plant-based noodles are high in protein and low in net carbs, and they're available in varieties like Spicy "Beef," Black Garlic "Chicken" and Tom Yum "Shrimp."
Pumpkin seed protein is a key ingredient in the instant noodles, along with wheat gluten and faba bean protein. With each flavor, the brand offers suggested toppings to take the quick and easy meals to the next level. While the flavors of the plant-based Spicy "Beef" are said to pair well with bok choy, mushrooms and chili oil, the Tom Yum “Shrimp” naturally complements tofu, sliced radish and lime wedges.
Image Credit: Immi
Pumpkin seed protein is a key ingredient in the instant noodles, along with wheat gluten and faba bean protein. With each flavor, the brand offers suggested toppings to take the quick and easy meals to the next level. While the flavors of the plant-based Spicy "Beef" are said to pair well with bok choy, mushrooms and chili oil, the Tom Yum “Shrimp” naturally complements tofu, sliced radish and lime wedges.
Image Credit: Immi
Trend Themes
1. Healthy Instant Noodles - Immi offers a healthier version of the classic convenience food, presenting opportunities for companies in the instant food market to create nutritious alternatives.
2. Plant-based Protein Products - Immi's use of plant-based ingredients like pumpkin seed protein and faba bean protein opens the door for more innovation and investment in the plant-based protein market.
3. Personalized Meal Kits - Immi's pairing suggestions for its instant noodles could inspire meal kit companies to offer personalized recommendations to customers based on their preferred flavors and ingredients.
Industry Implications
1. Instant Food - Immi's approach to creating healthy instant noodles challenges preconceptions about the product category and disrupts the instant food market.
2. Plant-based Food - As a plant-based food, Immi's noodles tap into the growing demand for plant-based products among consumers and present an opportunity for companies to expand their plant-based food offerings.
3. Meal Delivery Services - Immi's healthy and quick meal solution could inspire meal kit and meal delivery services to increase their options for healthy and convenient meals.
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