Assim Saude's Health Insurance Ads Feature Famous Music Icons
Laura McQuarrie — September 11, 2015 — Lifestyle
Health insurance ads are hardly something that people think of as cool, let alone rock 'n' roll, but these ones from Assim Saúde could be described as both.
The 'Chest' and 'Tongue' ads show rock icons like David Bowie and Gene Simmons of KISS going through routine health procedures like having a heartbeat listened to or a mouth inspected with a tongue depressor. While it wouldn't be much of a stretch to make a statement about having people care about their health as much as they do for renowned rockstars, the seemingly unusual pairing presents Assim Saúde as the 'The official health insurance of Rock in Rio.'
Health is the last thing that it would seem that these quirky print campaigns are advertising, which is exactly what makes them so compelling.
The 'Chest' and 'Tongue' ads show rock icons like David Bowie and Gene Simmons of KISS going through routine health procedures like having a heartbeat listened to or a mouth inspected with a tongue depressor. While it wouldn't be much of a stretch to make a statement about having people care about their health as much as they do for renowned rockstars, the seemingly unusual pairing presents Assim Saúde as the 'The official health insurance of Rock in Rio.'
Health is the last thing that it would seem that these quirky print campaigns are advertising, which is exactly what makes them so compelling.
Trend Themes
1. Rockstar Health Advertising - There is an opportunity to use celebrities in advertising insurance in unusual ways to appeal to specific demographics.
2. Unconventional Health Awareness Campaigns - Creating awareness about health issues with unconventional campaigns that capture the audience's attention through engaging visuals.
3. Branding Health Insurance to Pop Culture Icons - There is an opportunity to attract younger audiences to health insurance by aligning the brand to pop culture icons.
Industry Implications
1. Health Insurance - Health insurers can use unconventional campaigns to stand out in the industry and attract younger customers.
2. Advertising - Marketing agencies could help insurers explore new ways to use popular culture icons to promote health and insurance awareness.
3. Entertainment - Music and entertainment industry could collaborate with Health insurance companies to create campaigns and events that promote health and wellness.
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