Hai’s Bridal Collection is the First for the London Label
Katherine Pendrill — July 9, 2023 — Fashion
References: hypebae
Hai’s bridal collection has just arrived and marks an exciting first for the London-based label.
Hai recently announced that it is introducing nine made-to-order bridal styles, two of which were worn by founder and creative director Tessa Vermeulen. As Vermeulen explains, "Creating [Hai’s bridal collection] has felt like such a natural extension for the brand. I always love seeing brides tag us in their wedding photos — it’s such a lovely feeling knowing they’ve chosen to wear Hai for one of the most important days of their life."
In terms of what you can expect from Hai’s bridal collection, you'll find lots of dainty feminine details, along with fun frills, ruffles, and puff sleeves. The collection even includes the brand's fan-favorite Leonard trousers, which can be worn alongside the Flora jacket for a stunning tuxedo look.
Hai’s bridal collection is available now from Hai’s online store.
Image Credit: Hai, hypebae
Hai recently announced that it is introducing nine made-to-order bridal styles, two of which were worn by founder and creative director Tessa Vermeulen. As Vermeulen explains, "Creating [Hai’s bridal collection] has felt like such a natural extension for the brand. I always love seeing brides tag us in their wedding photos — it’s such a lovely feeling knowing they’ve chosen to wear Hai for one of the most important days of their life."
In terms of what you can expect from Hai’s bridal collection, you'll find lots of dainty feminine details, along with fun frills, ruffles, and puff sleeves. The collection even includes the brand's fan-favorite Leonard trousers, which can be worn alongside the Flora jacket for a stunning tuxedo look.
Hai’s bridal collection is available now from Hai’s online store.
Image Credit: Hai, hypebae
Trend Themes
1. Dainty Feminine Details - Disruptive innovation opportunities can include incorporating delicate and intricate elements into various industries such as fashion, home decor, and jewelry.
2. Frills and Ruffles - This trend opens up disruptive innovation opportunities in the fashion industry, allowing designers to create unique and whimsical clothing pieces.
3. Made-to-order Bridal Styles - The concept of made-to-order bridal styles can be extended to other industries such as furniture, automobiles, and electronics, offering personalized and customized options for customers.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating frilly and feminine elements into clothing lines, opening up opportunities for unique and romantic designs.
2. Home Decor - Home decor industry can embrace dainty feminine details to create elegant and stylish home furnishings, providing a fresh and sophisticated look for interior design.
3. Jewelry - Jewelry industry can explore adding frills and ruffles to their designs, offering customers distinctive and playful accessories that elevate their style.
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