Topo Chico Released a Limited Edition Vinyl that Gives Back
Grace Mahas — November 2, 2022 — Marketing
References: vinylmeplease
Beloved mineral water brand Topo Chico recently launched its first-ever limited edition vinyl that's now available for pre-order on VinylMePlease.com. The new offering also gives back with "proceeds going right where they belong: back in the artists’ pockets."
The launch comes as vinyl sales surge in popularity and many emerging artists are feeling a greater sense of urgency to gain exposure following years of postponed tours and shuddered open mic nights. Recorded in Topo Chico’s first-ever “Yellow Room” recording studio -- a shared space where emerging local artists were invited to record their own music on the brand’s dime -- the Yellow EP champions five artists, giving each a one-of-a-kind experience to do what they do best: create music.
Artists include Cade Legat, Kris Orlowski, Modern Daze , Sea Salt, and Warren Dunes. Available to all with a passion for music and art, the exclusive record includes a unique design, dreamed up by artist Liz Tran.
The launch comes as vinyl sales surge in popularity and many emerging artists are feeling a greater sense of urgency to gain exposure following years of postponed tours and shuddered open mic nights. Recorded in Topo Chico’s first-ever “Yellow Room” recording studio -- a shared space where emerging local artists were invited to record their own music on the brand’s dime -- the Yellow EP champions five artists, giving each a one-of-a-kind experience to do what they do best: create music.
Artists include Cade Legat, Kris Orlowski, Modern Daze , Sea Salt, and Warren Dunes. Available to all with a passion for music and art, the exclusive record includes a unique design, dreamed up by artist Liz Tran.
Trend Themes
1. Limited Edition Vinyls - Mineral water brand Topo Chico's limited edition vinyl release proves that unique collaborations and products are in high demand.
2. Artist Giving - The Yellow EP's emphasis on giving back to the artists involved demonstrates a growing trend towards brand support of individual creators.
3. Recording Studios as Brand Identity - Topo Chico's recording studio indicates a trend towards brands using unique spaces to create strong identities and customer experiences.
Industry Implications
1. Music - The music industry should explore unique collaborations with non-traditional brands like mineral water companies to create unique opportunities for artists and fans.
2. Beverage - Beverage companies should explore unique ways to connect with their audience and create exclusive experiences through music-making collaborations and limited edition vinyl releases.
3. Art - Art-focused companies could explore creating collaborative experiences with artists and musicians, similar to Topo Chico's recording studio for local artists.
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