Bold Rock Packs Crisp, Tangy & Balanced Beverages into Cans
Laura McQuarrie — February 26, 2021 — Lifestyle
References: prnewswire
Bold Rock is making its foray into the hard seltzer category with Hard Lemonade Seltzer, which is said to have bold effervescence, perfectly balanced fruit infusions and a refreshingly crisp and tangy taste. Bold Rock's Hard Lemonade Seltzer is available in varieties like Blackberry Lemonade Seltzer, Blood Orange Lemonade Seltzer, Strawberry Lemonade Seltzer and Original Lemonade Seltzer, each of which boasts just one gram of sugar, three grams of carbs and 100 calories. Within the Bold Rock Hard Lemonade Seltzer variety 12-pack, there are three cans of each flavor to discover.
As the brand identifies, "At the start of this year, the hard lemonade seltzer segment accounted for nearly 10% of the national seltzer volume, with no signs of slowing."
As the brand identifies, "At the start of this year, the hard lemonade seltzer segment accounted for nearly 10% of the national seltzer volume, with no signs of slowing."
Trend Themes
1. Hard Lemonade Seltzers - Alcoholic seltzers flavored with bold and balanced fruit infusions are a growing segment in the beverage market, with new flavors offering opportunities for differentiation.
2. Low-sugar Alcoholic Beverages - With Hard Lemonade Seltzer boasting just one gram of sugar and other products in the market following suit, we see a trend of consumers seeking low-sugar alcoholic options -- a trend with significant growth potential for the beverage industry.
3. Multi-flavored Variety Packs - Variety packs with multiple flavors are becoming increasingly popular in the hard seltzer market, presenting an opportunity for beverage brands to expand their offerings and stand out from the competition.
Industry Implications
1. Beverage - The emergence of Hard Lemonade Seltzers highlights the beverage industry's potential for growth in the alcoholic seltzer category as consumers continue to seek new and exciting beverage options.
2. Alcohol - The popularity of low-sugar alcoholic beverages such as Hard Lemonade Seltzers provides an opportunity for the alcohol industry to cater to health-conscious consumers and expand its customer base.
3. Retail - As Hard Lemonade Seltzers gain popularity, retailers can benefit from providing their customers with a wide selection of these low-sugar, multi-flavored alcoholic seltzers to meet growing consumer demand.
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