'Hard Dew, I Do' Will See One Hard MTN DEW Fan Marry a Can in Vegas
Laura McQuarrie — August 31, 2022 — Unique
References: harddewido & foodandwine
MTN DEW is giving one ardent fan the chance to say "I do" with a Las Vegas wedding ceremony. The Hard Dew, I Do challenge asks: "Do you love Hard MTN DEW enough to marry it?" Fans can enter online to gain the title of "the first and only person to marry a can" by answering a few questions online. The brand wants to know: How did you know Hard Mtn Dew was the one for you? and What makes you our one true love? And it also wants to see how the fan would ask for Hard MTN DEW's hand in marriage, plus a photo to capture how they'd feel if they were engaged to Hard MTN DEW.
The winner will get travel and accommodations to a Vegas suite, a cash wedding gift, free Hard MTN DEW and a celebratory reception. Even in Nevada, the marriage will not be legally binding.
The winner will get travel and accommodations to a Vegas suite, a cash wedding gift, free Hard MTN DEW and a celebratory reception. Even in Nevada, the marriage will not be legally binding.
Trend Themes
1. Brand-inspired Weddings - Brands can capitalize on fans' love by offering unique wedding experiences centered around their products.
2. Interactive Marketing Campaigns - Brands can engage with consumers in a fun and memorable way by creating interactive campaigns like 'Hard Dew, I Do.'
3. Gamification of Advertising - Creating a fun, gamified experience for consumers like the 'Hard Dew, I Do' challenge can increase brand engagement and loyalty.
Industry Implications
1. Beverage - Beverage companies can create unique and memorable experiences for fans by offering themed weddings centered around their products.
2. Hospitality - Hotels and resorts can partner with brands to offer unique wedding experiences that appeal to fans' passions and interests.
3. Advertising - Ad agencies can create interactive and gamified campaigns like 'Hard Dew, I Do' to increase brand engagement and generate buzz.
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