From Spooky Soda Costumes to Bubble Tea Costumes
Laura McQuarrie — October 6, 2023 — Marketing
Branded Halloween costumes offer loyal brand fans a fun and effortless way to stand out during the season, while also providing brands with additional exposure and engagement opportunities. In a world where companies are dropping lifestyle fashion products throughout the year, the Halloween season offers a unique opportunity for them to go beyond their usual merch in a playful way.
While some bubble tea brands are turning fans into walking, talking cups of bubble tea, wine brands are giving adults to turn themselves into boxed wines, and snack brands are creating head-turning glow-in-the-dark costumes that cleverly amplify visibility in more ways than one. Other standout examples include official costumes that let people step into the whimsical role of a brand mascot, embodying the essence of their favorite companies in a playful and memorable way.
While some bubble tea brands are turning fans into walking, talking cups of bubble tea, wine brands are giving adults to turn themselves into boxed wines, and snack brands are creating head-turning glow-in-the-dark costumes that cleverly amplify visibility in more ways than one. Other standout examples include official costumes that let people step into the whimsical role of a brand mascot, embodying the essence of their favorite companies in a playful and memorable way.
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