Mad Bean Coffee Taps Into the Popularity of Hard Coffee
Laura McQuarrie — October 10, 2019 — Lifestyle
References: drinkmadbean & prnewswire
Mad Bean Coffee is a new ice coffee-flavored malt beverage that comes in at 4.5% ABV and acknowledges consumers' interest in hard coffee products. The product is available in both 12- and 24-ounce cans and classic coffee flavors like Vanilla and chocolatey Mocha, both of which have a texture that's described as creamy and silky.
These coffee-flavored malt beverages are made with 100% Arabica gourmet beans and puts a fresh and convenient new spin on Irish coffee thanks to their canned format. As Mary Chapman, Marketing Director for Geloso Beverage Group, describes: "Mad Bean is the perfect drink for any occasion, whether it's a pre-game, a tailgate, a brunch, anything! The convenience of hard coffee in many situations is what makes Mad Bean extremely appealing to our consumers.
These coffee-flavored malt beverages are made with 100% Arabica gourmet beans and puts a fresh and convenient new spin on Irish coffee thanks to their canned format. As Mary Chapman, Marketing Director for Geloso Beverage Group, describes: "Mad Bean is the perfect drink for any occasion, whether it's a pre-game, a tailgate, a brunch, anything! The convenience of hard coffee in many situations is what makes Mad Bean extremely appealing to our consumers.
Trend Themes
1. Hard Coffee Products - Mad Bean Coffee is a new coffee-flavored malt beverage that taps into consumers' interest in hard coffee products.
2. Ready-to-drink Coffee - Mad Bean Coffee offers a convenient new spin on coffee with its canned format.
3. Gourmet Coffee Flavors - Mad Bean Coffee is made with 100% Arabica gourmet beans and offers classic coffee flavors like Vanilla and Mocha.
Industry Implications
1. Alcoholic Beverages - The rise of coffee-flavored malt beverages like Mad Bean Coffee presents a disruptive innovation opportunity in the alcoholic beverages industry.
2. Ready-to-drink Coffee - The introduction of Mad Bean Coffee and other coffee-flavored malt beverages presents a disruptive innovation opportunity in the ready-to-drink coffee industry.
3. Gourmet Coffee - Mad Bean Coffee's use of 100% Arabica gourmet beans presents a disruptive innovation opportunity in the gourmet coffee industry.
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