Rebel Hard Coffee Berry Crisp Latte is Made with 100% Arabica Coffee
Michael Hemsworth — June 25, 2021 — Marketing
References: rebelhardcoffee & csnews
The Rebel Hard Coffee Berry Crisp Latte is a baked good-inspired libation from the Twelve5 Beverage Co. that will provide consumers with a way to satisfy their sweet tooth and more. The drink is made with a malt beverage base that has been paired with the natural flavors of blackberry and blueberry to mimic the taste of the namesake berry crisp. The beverage is mixed with 100% Arabica coffee to make it a cocktail option that will boost energy levels and offer a more complex flavor experience than other refreshments on the market.
The Rebel Hard Coffee Berry Crisp Latte drink features a 5% ABV, and is launched in both singles and in four-packs as a seasonal offering to pick up.
The Rebel Hard Coffee Berry Crisp Latte drink features a 5% ABV, and is launched in both singles and in four-packs as a seasonal offering to pick up.
Trend Themes
1. Baked-inspired Libations - Opportunity to develop more drinks that incorporate baked good flavors for a unique taste.
2. Malt Beverage Base - Opportunity to use malt base as a unique addition to alcoholic beverages for added flavor and complexity.
3. Cocktail-coffee Hybrids - Opportunity to create new coffee-based cocktails for a more complex flavor experience.
Industry Implications
1. Alcoholic Beverage - Opportunity for alcoholic beverage companies to create unique, innovative drinks with unexpected flavor combinations.
2. Coffee - Opportunity for coffee companies to explore new ways to incorporate coffee into cocktails and other unexpected beverages.
3. Bakery - Opportunity for bakeries to collaborate with beverage companies in creating baked-good flavored drinks or to create their own alcoholic beverages using their baked goods.
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