Wholly Guacamole is Sharing Avocado Hand Insurance for the Super Bowl
Laura McQuarrie — January 29, 2020 — Lifestyle
References: eatwholly & prnewswire
A lot of the most popular Super Bowl snack foods tend to be finger foods and dips that are and easy to share and enjoy in front of the TV—and knowing that many people will be preparing guacamole as part of their game day spread, Wholly Guacamole is offering "Avocado Hand Insurance." The refrigerated guacamole brand noted that there were "approximately 8,900 visits to the ER in 2018 due to injuries directly tied to slicing avocados" and wants to keep football fans safe by giving 54 people the chance to win free Wholly Guacamole products, or "Avocado Hand Insurance," for a year.
Previously, the brand introduced campaigns that present avocados as tricky and unpredictable, all the while highlighting the convenience of its peel-and-serve guacamole bowls, which require no hassle at all to enjoy.
Previously, the brand introduced campaigns that present avocados as tricky and unpredictable, all the while highlighting the convenience of its peel-and-serve guacamole bowls, which require no hassle at all to enjoy.
Trend Themes
1. Super Bowl Party Snack Trends - Wholly Guacamole's Avocado Hand Insurance sweepstakes reveals the popularity of finger foods and dips during the Super Bowl, indicating a growing trend towards communal and convenient snack options.
2. Kitchen Safety Innovations - With approximately 8,900 injuries related to slicing avocados in 2018, there is a clear need for kitchen safety innovations, such as new tools or products that assist in safe avocado preparation.
3. Creative Product Campaigns - Wholly Guacamole's Avocado Hand Insurance campaign is an example of creative product marketing that engages customers through humor while also promoting the convenience and safety of their products.
Industry Implications
1. Food and Beverage - The popularity of finger foods and dips during the Super Bowl demonstrates an opportunity for food and beverage companies to innovate and develop new and convenient snack options.
2. Kitchenware and Tools - The high number of injuries related to avocado preparation indicates opportunities for kitchenware and tool manufacturers to create new safety devices or products designed for avocado slicing and preparation.
3. Marketing and Advertising - Wholly Guacamole's Avocado Hand Insurance campaign is an example of how innovative marketing and advertising tactics can create unique and effective promotions for products.
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