The Guac Bowl Sweepstakes Has Players Virtually Prep Guacamole
Laura McQuarrie — February 3, 2022 — Marketing
References: avocadosfrommexico & newswire
The first-ever Guac Bowl Sweepstakes from Avocados From Mexico is an online gaming contest that was created to engage consumers in Quebec and Ontario, all the while tapping into the sense of togetherness that the Big Game brings. The online gaming contest challenges players to get all the right ingredients to prepare a guacamole recipe and at the same time, avoid collecting the wrong items.
With proof of an Avocados From Mexico purchase, players get 10 extra points, which will help to bring them closer to the potential of winning the weekly prize draw. With grocery gift cards and smart LED TVs up for grabs, the top players have the chance to be rewarded for virtually collecting all the ingredients they need to make a great dip.
With proof of an Avocados From Mexico purchase, players get 10 extra points, which will help to bring them closer to the potential of winning the weekly prize draw. With grocery gift cards and smart LED TVs up for grabs, the top players have the chance to be rewarded for virtually collecting all the ingredients they need to make a great dip.
Trend Themes
1. Online Gaming Contests - There is an opportunity for companies to create more engaging marketing campaigns through online gaming contests similar to the Guac Bowl Sweepstakes.
2. Virtual Collecting - Virtual collecting has become a popular trend that businesses can leverage to create interactive experiences for customers.
3. Reward Systems - Businesses can draw customer attention to their products by incentivizing purchases with reward systems such as the extra points given with Avocados From Mexico purchases in the Guac Bowl Sweepstakes.
Industry Implications
1. Food and Beverage - Food and beverage companies can use online gaming and rewards to increase engagement with their products and build brand loyalty.
2. Retail - Retail companies can capitalize on the trend of virtual collecting by creating interactive experiences on their websites or apps to increase customer engagement and drive sales.
3. Marketing and Advertising - Marketing and advertising agencies can offer businesses innovative ways to promote their products through reward systems and online gaming contests like the Guac Bowl Sweepstakes.
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