Ben & Jerry’s is Introducing Familiar Non-Dairy Ice Cream Flavors
Michael Hemsworth — May 5, 2021 — Marketing
References: benjerry & drugstorenews
Avid fans of Ben & Jerry's are likely to rejoice over the news that the brand will be introducing a range of familiar non-dairy ice cream flavors for them to pick up. The flavors include the familiar Change the Whirled, Phish Food, Karamel Sutra, Stephen Colbert's Americone Dream and Jimmy Fallon's Tonight Dough, which are all certified vegan. This helps to expand the existing varieties for vegan consumers to pick up, but will also encourage shoppers who usually buy the original to try the non-dairy alternative.
Ben & Jerry's Innovation Guru Dena Wimette spoke on the announcement of the new non-dairy ice cream flavors saying, "Ever since we launched our first non-dairy flavors, we wanted to provide some of our classics and a few unique flavors that are only available as non-dairy. This year, we were honored to partner with Colin Kaepernick while also tapping into our Top 10 flavors with Americone Dream, Phish Food and Tonight Dough. All of the delicious and none of the dairy!”
Ben & Jerry's Innovation Guru Dena Wimette spoke on the announcement of the new non-dairy ice cream flavors saying, "Ever since we launched our first non-dairy flavors, we wanted to provide some of our classics and a few unique flavors that are only available as non-dairy. This year, we were honored to partner with Colin Kaepernick while also tapping into our Top 10 flavors with Americone Dream, Phish Food and Tonight Dough. All of the delicious and none of the dairy!”
Trend Themes
1. Non-dairy Ice Creams - Non-dairy ice cream offerings will continue to expand to cater to vegan and lactose-intolerant customers.
2. Vegan Comfort Foods - Brands will keep introducing new vegan versions of popular comfort foods to cater to the growing vegan demographic.
3. Celebrity Collaborations in Vegan Products - More vegan brands will collaborate with celebrities to create new vegan products and flavors.
Industry Implications
1. Vegan/vegetarian Food Industry - There’s a growing demand for vegan options in the food industry, which is leading to new offerings and opportunities.
2. Dairy-free Products Industry - The dairy-free products industry will continue to grow thanks to the increasing popularity of vegan products.
3. Celebrity Partnerships Industry - More vegan brands will look to partner with celebrities for greater exposure and sales.
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