Ricola Throat Balm Has a Liquid Center and a Caramel-Flavored Shell
Laura McQuarrie — September 20, 2023 — Lifestyle
Ricola Throat Balm is an innovative release from Ricola that provides relief and adds variety to the product category with a unique flavor. Ricola's signature herbal blend can be experienced in a new way with a smooth caramel-flavored shell and a soothing liquid center.
"In listening to consumers' needs when it came to throat care, we saw that they were seeking a solution for minor yet pesky throat irritations," said Becky Spruck, Marketing Director at Ricola, USA, We've introduced a solution that gives consumers the confidence that they're protected against everything from a throat tickle to constant throat irritations."
The all-new Ricola Throat Balm is launching with a campaign that encourages consumers to "Coat Your Throat" against irritations like itchiness or dryness in the throat or hoarseness in the voice.
"In listening to consumers' needs when it came to throat care, we saw that they were seeking a solution for minor yet pesky throat irritations," said Becky Spruck, Marketing Director at Ricola, USA, We've introduced a solution that gives consumers the confidence that they're protected against everything from a throat tickle to constant throat irritations."
The all-new Ricola Throat Balm is launching with a campaign that encourages consumers to "Coat Your Throat" against irritations like itchiness or dryness in the throat or hoarseness in the voice.
Trend Themes
1. Liquid Center - Ricola Throat Balm introduces a liquid center to provide a unique experience and address consumers' needs for throat care.
2. Caramel-flavored Shell - Ricola Throat Balm stands out in the market with its caramel-flavored shell, offering consumers a new and flavorful option for throat relief.
3. Variety in Product Category - Ricola Throat Balm adds variety to the throat care product category by combining the brand's signature herbal blend with a refreshing liquid center and a caramel-flavored shell.
Industry Implications
1. Throat Care - Ricola Throat Balm disrupts the throat care industry by introducing a new product that incorporates a liquid center and a caramel-flavored shell, providing relief and variety for consumers.
2. Flavored Health Products - Ricola Throat Balm taps into the flavored health products industry by offering a unique combination of herbal throat care with a caramel-flavored shell, appealing to consumers seeking more enjoyable remedies.
3. Consumer Wellness - Ricola Throat Balm addresses consumer wellness needs by providing a flavorful and innovative solution for minor throat irritations, contributing to the overall well-being of individuals.
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