‘Half a Conversation' Shirts Print Personalized Secrets
Cecilia Biemann — April 11, 2009 — Lifestyle
References: halfaconversation & holycool.net
Anyone who is a sucker for anything with a good story behind it will love these custom tee shirts from UK company Half a Conversation.
Giving a fashionable twist to the PostSecret concept, customers send in their story and what they want their shirt to say to Half a Conversation, who then chooses the best, prints them up typewriter-style, and sells them to whoever wants one.
Many more shirts can be viewed on the Half a Conversation website. Click on the photos to read the background stories behind the tees. Be warned, though: Once you start clicking on background stories it’s very hard to stop reading them!
Giving a fashionable twist to the PostSecret concept, customers send in their story and what they want their shirt to say to Half a Conversation, who then chooses the best, prints them up typewriter-style, and sells them to whoever wants one.
Many more shirts can be viewed on the Half a Conversation website. Click on the photos to read the background stories behind the tees. Be warned, though: Once you start clicking on background stories it’s very hard to stop reading them!
Trend Themes
1. Personalised Fashion - Companies can create customised apparel based on personal stories shared by their customers to achieve emotional connection and uniqueness in their products.
2. Storytelling Marketing - Businesses can leverage powerful stories to connect with their customers and promote their brand in an authentic and engaging way.
3. Print-on-demand Apparel - Companies can innovate by creating products on-demand, allowing for more unique and personalized offerings without carrying the costs of pre-producing inventory.
Industry Implications
1. Fashion - Fashion brands can create personalised offerings that emotionally connect with customers and promote their brand through storytelling.
2. Marketing - Marketing agencies can leverage the power of storytelling to create authentic and engaging campaigns for their clients in a variety of industries.
3. Print-on-demand Services - Companies that offer print-on-demand services can work with fashion brands and other businesses to produce unique and customised products without the need for pre-produced inventory.
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