Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Japanese-Style Soft Serves

Clean the Sky - Positive Eco Trends & Breakthroughs

Via Tokyo Offers a Range of Traditional Ice Cream Flavors

— July 7, 2021 — Lifestyle
Those looking to indulge in delicious Japanese-style soft serves may be drawn to Via Tokyo, an exquisite ice cream shop located in Causeway Bay, Hong Kong. The shop offers a variety of delicious flavors that include matcha, smooth Hokkaido milk, and houjicha in either single or double twists.

In addition to these well-loved flavors, Via Tokyo also offers various toppings such as warabi mochi and a jug of sweet Okinawan black sugar drizzle. Alongside its selection of Japanese-style soft serve ice cream, the brand also offers a range of decadent desserts like the Matcha Cream mille feuille, matcha roll-cake, artisan sandwiches, and specialty coffee.

Fans can see the entire Via Tokyo menu online as well as accompanying photos.

Image Credit: Via Tokyo
Trend Themes
1. Japanese-style Soft Serves - The trend of offering Japanese-style soft serves in unique flavors and with innovative toppings can be leveraged by ice cream shops to attract a younger, adventurous audience.
2. Matcha Desserts - The trend of incorporating matcha into desserts can be extended to other cuisines as well and can create a unique flavor profile that sets the desserts apart from regular offerings.
3. Artisanship in Coffee Shops - The trend of offering artisanal coffee and tea beverages alongside traditional desserts and ice creams offers a comprehensive cafe experience and can elevate the brand image.
Industry Implications
1. Ice Cream Shops - Ice cream shops can leverage the trend of Japanese-style soft serves and integrate innovative toppings and unique flavors to create a unique brand identity.
2. Dessert Shops - Dessert shops can tap into the trend of matcha desserts and offer innovative Japanese and other cuisine-inspired offerings to attract a wider audience.
3. Cafes - Cafes can integrate artisanal coffee and tea offerings with desserts and ice creams to offer a comprehensive experience to their discerning customers.
5.3
Score
Popularity
Activity
Freshness