Häagen-Dazs Unveils New That's Dazs' Design for US-Based Shops
Niko Pajkovic — April 22, 2022 — Marketing
References: icecream & businesswire
Premium ice cream brand Häagen-Dazs has announced the launch of its new 'Shops' design called 'That's Dazs', which will make its premiere at the grand opening of the company's new Walnut Creek, California store location.
Currently, the Häagen-Dazs Shop system consists of 200 'Shops' (physical retail stores) in the United States that offer specialty desserts and ice cream. The all-new design includes a brighter and bolder color scheme, updated employee uniforms, modern lighting, and one-of-a-kind ice cream-themed murals. All of the updates were created by Brooklyn-based designer Jade Purple Brown.
“We could not be more excited to share our newly designed Häagen-Dazs Shop, which highlights our inclusive, playful ice cream positioning, inspired by our #ThatsDazs campaign. We’re proud to spotlight artists and creators like Jade, who embody the pioneering spirit of our founders,” said the Marketing Director of Häagen-Daz, Rachel Jaiven.
Image Credit: Häagen-Dazs
Currently, the Häagen-Dazs Shop system consists of 200 'Shops' (physical retail stores) in the United States that offer specialty desserts and ice cream. The all-new design includes a brighter and bolder color scheme, updated employee uniforms, modern lighting, and one-of-a-kind ice cream-themed murals. All of the updates were created by Brooklyn-based designer Jade Purple Brown.
“We could not be more excited to share our newly designed Häagen-Dazs Shop, which highlights our inclusive, playful ice cream positioning, inspired by our #ThatsDazs campaign. We’re proud to spotlight artists and creators like Jade, who embody the pioneering spirit of our founders,” said the Marketing Director of Häagen-Daz, Rachel Jaiven.
Image Credit: Häagen-Dazs
Trend Themes
1. Revamped Ice Cream Shops - The trend of revamping ice cream shops is a disruptive innovation opportunity for designers and architects to create new and modern designs for shops.
2. Branded Store Experience - The trend of creating a branded store experience is a disruptive innovation opportunity for businesses to create unique and engaging in-store experiences for customers.
3. Collaboration with Artists - The trend of collaborations with artists is a disruptive innovation opportunity for businesses to incorporate fresh perspectives into their branding and marketing campaigns.
Industry Implications
1. Ice Cream Industry - The ice cream industry can innovate by revamping their ice cream shops to attract customers and provide a better experience.
2. Retail Industry - The retail industry can innovate by creating unique branded store experiences to differentiate from their competitors and attract customers.
3. Art and Design Industry - The art and design industry can innovate by collaborating with businesses to create unique designs for products, branding, and marketing campaigns.
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