The Totally Awesome Gummies Come in Two Varieties
Michael Hemsworth — February 2, 2021 — Marketing
References: bazookacandybrandsinternational & csnews
The Totally Awesome gummies are a fantastical new candy offering from Bazooka Candy Brands that will provide consumers with a mythically inspired way to indulge their sweet tooth. The soft, chewy candies come in two varieties including Totally Awesome Dragons and Totally Awesome Unicorns, which both feature a range of mythical shapes to enjoy before eating. The candies come in four flavors including grape, strawberry, blue raspberry and watermelon.
The Totally Awesome gummies are priced at just $1 for a 3.8-ounce bag and are intended to provide consumers with a fantastical way to escape into their imagination as they enjoy a sweet treat, according to the brand. This speaks to the popularity of escapism foods as consumers seek to explore with their palate.
The Totally Awesome gummies are priced at just $1 for a 3.8-ounce bag and are intended to provide consumers with a fantastical way to escape into their imagination as they enjoy a sweet treat, according to the brand. This speaks to the popularity of escapism foods as consumers seek to explore with their palate.
Trend Themes
1. Mythical Candy - Opportunity for candy makers to develop more mythical-inspired confectionery products.
2. Escapism Foods - Opportunity to explore and create fantastical, imaginative food products that offer consumers a sweet escape from reality.
3. Novelty Snacks - Opportunity for snack makers to create more unique and playful snacks that appeal to consumers' playful and experimental sides.
Industry Implications
1. Confectionery Industry - Opportunity to innovate by introducing more creatively inspired and novel confectionery products to the market.
2. Food and Beverage Industry - Opportunity to tap into the escapism trend by creating imaginative and playful food and beverage products that offer consumers a unique experience.
3. Retail Industry - Opportunity to offer consumers a fun and unique retail experience by stocking and promoting novelty snacks and candy collections like the Totally Awesome gummies.
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