The Mentos Pure Fresh Gum Now Comes in a New Format
Michael Hemsworth — July 29, 2020 — Marketing
References: mentos & talkingretail
The Mentos Pure Fresh Gum is now available in a new format for shoppers to pick up that will provide them with a convenient, flavor-focused way to freshen their breath. The gum now comes in rolled formats that include large two gram sized chews that are reported to be 30% larger than the other options on the market from competitors. The gum has its signature crispy shell along with a liquid-filled center and comes in four flavors including Bubble Fresh, Tropical, Spearmint and Fresh Mint.
Mentos Gum Product Manager Kim McMahon spoke on the new Mentos Pure Fresh Gum formate saying, "We’ve ensured the product will have broad appeal by offering choice, with classic mint variants in addition to two fruity flavors to excite a younger audience. We know that the refreshment market is under pressure to match the success of traditional sugar confectionery and singles are particularly struggling. And we’re looking to bring growth back to the category with new and exciting innovation.”
Mentos Gum Product Manager Kim McMahon spoke on the new Mentos Pure Fresh Gum formate saying, "We’ve ensured the product will have broad appeal by offering choice, with classic mint variants in addition to two fruity flavors to excite a younger audience. We know that the refreshment market is under pressure to match the success of traditional sugar confectionery and singles are particularly struggling. And we’re looking to bring growth back to the category with new and exciting innovation.”
Trend Themes
1. Liquid-filled Gums - Opportunity to innovate on liquid-filled gum products and packaging design for better consumer experience.
2. Flavor-focused Gum - Opportunity to focus on developing unique and premium gum flavors to stand out in the competitive confectionery market.
3. Convenient Packaging - Opportunity to innovate on packaging for gum that is convenient and easy for consumers to carry around and use on-the-go.
Industry Implications
1. Confectionery Industry - Opportunity to disrupt the confectionery industry with unique gum flavors and innovative product and packaging designs.
2. Refreshment Market - Opportunity to capture market share in the refreshment market through new and exciting innovations in gum products and packaging design.
3. Retail Industry - Opportunity to differentiate and stand out in the retail industry by offering unique and convenient gum products and packaging options.
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